New Delhi: Vigor Media Worldwide has bagged the PR mandate of Hicks Thermometers (India) Limited (Hicks), a well-established and highly respected medical equipment manufacturer and exporter. The contract comes as another acknowledgement of Vigor Media Worldwide’s exceptional expertise in PR and communication.  The role of Vigor Media Worldwide will be to build a strategic communication framework for Hicks and further strengthen its indomitable leadership positioning in the medical device and equipment industry. As a part of the mandate Vigor Media Worldwide will also help Hicks drive its massive expansion plans through exceptional media and communication strategies engaging the stakeholders effectively.

Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The mandate for Hicks will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dexterous national and global associates for greater visibility and strong positioning of brand Hicks among targeted segments.

Mr. Siddharth Gupta, MD, Hicks Thermometers (India) Limited said, “In sync with our USP of consistently delivering superior quality healthcare products, Hicks Thermometers is all set to drive the next wave of growth and expansion. To work further towards this goal, we are delighted to join hands with Vigor Media Worldwide that has  extensive experience in the competitive world of communication. Through this association, we look forward to connect effectively with all of our stakeholders.”

Commenting on winning the PR mandate of Hicks Thermometers (India) Limited, Mr. Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “We are honoured to have been entrusted with the responsibility of image management of Hicks Thermometers (India) Limited. We are committed to further strengthen the brand’s reputation by delivering well-planned and innovative communication strategies in line with their key expectations of business growth.”

With its well-diversified portfolio of state-of-the-art thermometers, automatic blood pressure monitors, digital blood pressure monitors, automatic digital blood pressure monitors, medical disposable, consumables, diagnostic and wide range of pharma products, Hicks has over the years created a distinct identity for itself in the healthcare space. In thermometers segment alone, Hicks commands more than 50% of the market share in India and among its notable clientele include Apollo, Mankind, Lacto, Pfizer, Cadila, C&C, Christian medical college, just to name a few among many others. Over the years, Hicks has gained a remarkable place in the industry through its innovative and impressive customer service. A technology driven company, Hicks continually incorporates internationally accepted technologies and techniques for production.