by NR INDRAN /INT

Continuing with the its thoughtful efforts to enable happy Journeys⬦nbsp;VIP with Radio Mirchi 98.3 will be launching a unique initiative called ቐ Happy Journey express⦮bsp;鮠Mumbai.

This innovation is a one of its kind initiative that aims at making the lives of travelers⦮bsp;㯮venient, stress free and ensures safety at all times while commuting during the unpredictable downpour of Mumbai monsoons, thus gifting them a ሡppy Journey⮼/span>

Commencing from 1st of August till 14th of August (during the peak of the monsoons), VIP and Radio Mirchi 98.3 together will have several vehicles placed at strategic locations throughout the city, offering conveyance to commuters during heavy showers to major transit points.

This initiative is targeted at everyday travelers and hence the vehicles will be parked at strategic business areas such as Dadar and Nariman point to assist travellers to commute from the railway station to their offices and vice versa. The pickup and drop points for the first week are Bandra to BKC and Nariaman Point to Churchgate and for the second week, the pickup and drop points are Andheri East to Seepz and Dadar to Worli.

Speaking on the initiative Mr. Manish Vyas, Vice President Marketing, VIP Industries, ㉐ truly believes in providing its customers with convenient travel solutions. VIP Happy Journey express is one such initiative that was born out of the thought of bringing to life the idea of ሡppy Journey⭦nbsp;the central philosophy of our brand. Our message through this initiative is simple as VIP as a brand has a heritage of interesting innovations that have made travel easy for the benefit of its customers.伯span>

Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nashik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

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