by NR INDRAN / INT

Mumbai : VIP, India’s leading luggage brand, achievesyet another enviable feat by becoming the first luggage brand in the country tooffer e-commerce facility to its consumers across all cities & towns inIndia through its website www.vipbags.com.

Through its e-commerce site (www.vipbags.com)consumers can browse through VIP’s wide range of product offerings & makepurchases online. The bags will be delivered to their doorstep within 7workings days at no extra cost. Currently, payments can be made only throughcredit card, debit card or net banking but soon ‘cash on delivery’ will also beoffered on the site. www.vipbags.comcan also be used for gifting.

Speaking on the initiative, Manish Vyas, Vice President Marketing, VIPIndustries; “VIP as a brand has through the years been constantly evolvingwith the consumers to give way to category defining product ranges. The e-commercefeature is yet another initiative that places VIP Industries high up on thesocial relevance scale. It is focused on bringing the VIP brand experiencecloser to the consumer base no matter where they are in the country. With thelaunch of the online purchase feature on www.vipbags.com,we have taken the first step in ushering a new age in the luggage segment.”

Establishedin 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its fourfactories produce nearly five million pieces a year, making it the second largestproducer of luggage in the world. The state-of-the-art VIP Design Lab at Nashikhas to be credit several international patents and design registrations. Sinceinception, the company has kept in step with the changing need and taste of thediscerning and quality conscious traveler. VIP Industries already has a globalfootprint with its products available not just across India but also all overMiddle East, the UK, USA, Germany, Spain, Italy and select African and SouthEast Asian countries.

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