The leading online customization company, Vistaprint continues to significantly grow its product range. The brand has launched a plethora of products on its platform even during the pandemic. At a time when most companies are shying away from innovation, not investing in any new launches, Vistaprint stormed the market introducing 30 new products on its online portal, garnering a healthy response from customers.

The launches included Covid-related products like expansion in Face masks as well as other innovative products like Photo with frame and ID cards. The launches reinstate the brand’s position as a pioneer in driving growth through innovation, introducing need-specific products at critical times.

Bharath Sastry, CEO Vistaprint India said, “Innovation is a key focus area for our business, and we strive to go about it like a daily habit. Even during the pandemic, our teams were looking for opportunities to address evolving customer needs and collaborated fantastically to find ways to launch new products. The momentum we have achieved will motivate us further to keep innovating and delighting our customers”

Some of the popular product innovations by India’s leading digital printing company include Photo with frame, Aprons, Kurtas, ID cards and Lanyards. Serving the need of the market and demand, the new products also incorporates stationery articles such as Reinforced Presentation Folders, Executive Metal Ball Pen, Premium Magnetic Metal Roller Pen, Mechanical Pencil (Clutch pencil), etc., to cater to the organizations as they reopen.

The company also launched Sticker Singles, Preprinted Floor Stickers, Custom Face Shield, Swiss Connection Face Mask, Cambridge Mask, Gym Duffel Bag, Weekender Duffel Bag, Square Flyer, Window Stickers on the platform.