By Sachin Murdeshwar
Mumbai: Commemorating its 6th anniversary, Viviana Mall, India’s only visually impaired friendly mall and one of Mumbai’s leading shopping hotspots hosted a week-long show as part of its celebrations. These past 6 years has seen exceptional growth into one of the key operators in the
Commenting on the event, Ms. Rima Kirtikar, Senior VP-Marketing, Viviana Mall said, “We are delighted to be a part of Viviana Mall’s success story and strive to offer more in the coming years. Each day for us is like a fun filled carnival, and to incorporate the same, we have designed days like Monday Mania, Tuesday Treats, Women Wednesdays and so on to enhance customer experiences and keep them consistently engaged at Viviana. Since the mall’s inception, we have created a space where retail and entertainment unite, crafting a new spot for people to devote time together. The outstanding evolution of Viviana mall is owed to the belief and assurance of consumers, our retail companions and our squads who keep partnering diligently to ensure that the mall was and remains worthy of the city’s superiority and pride. Visitors from Thane, Navi Mumbai, Mumbai and even cities like Pune, Satara and Nashik, joined us in our 6 years of celebration. Creating a progressive customer involvement cannot be constrained to a month or a week, but carrying these philosophies and concepts that are reflected in all package offerings, has always been the central pledge of Viviana mall.”
The celebration commenced with a sequence of engaging events like a tea making workshop, energetic shows by unicyclists, jugglers, stilt walkers and magicians. Moreover, people gave a chance in the ‘daily draws’, where 45 lucky visitors bagged jewellery sets and the mall will be announcing the 6 winners of the ‘shop and win’ contest, who will get to take a brand new Nissan Datsun redi-GO car home.
An award function was also organized to honor and recognize the best performing retailers of the mall. This was followed by an applaudable musical rhapsody by Mumbai’s famous band ‘The Kamakshi’ that created a truly mesmerizing experience for the audience. Furthermore, there were celebrity visits by famous television stars Simple Kaur, Leena Jumani, Syantani Ghosh and Nehalaxmi Iyer who entertained the visitors with their ground breaking performances.
In an effort to improve amenities for women, the mall also introduced new customer friendly facilities like a reserved parking for ladies and baby diaper dispensers. This is in addition to the existing range of services provided such as electronic wheelchair, sanitary pad dispenser and mall loyalty programs that target to deliver customers with an experience which is beyond the old-style of shopping.
Talking about the celebrations, Sayantani Ghosh said, “There’s a lot to celebrate this entire year at the Viviana Mall. All the celebrations which took place on its 6th anniversary were amazing and full of excitement.”
Viviana mall is also a proud supporter of the cause for the people who see differently. Being India’s first and only visually impaired friendly mall, it has established a fully functional resource centre in association with XRCVC in 2015. Manoj K Agarwal- CEO, Viviana Mall, felicitated the students who productively accomplished their basic computer training course on the occasion of XRCVC completing four years.
From collaborating with celebrities, to beginning brand-new and high-class outlets; Viviana mall has made every visit a happy occasion for all. With an excellent communication platform for reaching out to different target markets with culturally, socially relevant propositions, visitors will always have something new to experience here.