Mumbai: It is IPL time once again and with it comes the magic of ZooZoos, loveable icon of Vodafone as they act out roles in popular TV shows.
Each TV commercial will bring to life our favourite TV shows and depict ZooZoos in a creative and engaging manner to connect the customer ‘pain point’, thus linking it to the proposition that Vodafone offers.
The first two television commercials revolve around Vodafone’s two product propositions, viz. ‘Choose Your Number’ and ‘Chhota Credit’.
The entire IPL 2014 campaign releasing on 16th April, focuses upon Vodafone’s superior customer service and will promote several such products and services from different areas like voice, mobile internet, customer service and retail.
The Vodafone Superfan promotion will also be part of this campaign enabling customers to win a money can’t buy IPL experience. The Superfan activation will be primarily led by digital and on-ground activations.
Commenting on the campaign, Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India, said: “Vodafone has always kept the customer at the center while designing products and services and thus delivered superior customer experience. The IPL 2014 campaign will showcase a gamut of products and services which delivers on the promise of a differentiated telecom brand experience, thus making lives of our customers simple and convenient. The ZooZoos have become a big part of India’s cultural conscience. Breaking through the monotony and fatigue, the ZooZoos have been presented in a refreshed and engaging creative format to communicate our proposition. This year it will be very entertaining for the viewers to spot the pop-culture reference in each of the ads and talk about it.”
Apart from television, Vodafone’s customer experience campaign during IPL 2014 will be supported by OOH, digital and other mediums.
Source: Lokesh Shastri