Vogue India launches global video IP ‘Beauty Secrets’ in Hindi along with Tamil and Telugu

Local storytelling from a global perspective takes centre stage

In Vogue India’s first ever ‘Beauty Secrets’ video series, protagonist Tamannaah Bhatia takes us through her mother’s rooted regime with natural ingredients and her own hacks to see through winter skincare in Hindi along with Tamil and Telugu. Keeping in mind the global transformation embarked upon by Condé Nast which is; local playbook, global opportunities, Vogue India has forayed into releasing content in local languages.

The Vogue Beauty Secrets IP is a global product series that takes audiences into the boudoirs of beloved stars and offers a glimpse into their favourite beauty secrets. A few notable names who have been featured in the series include Priyanka Chopra, Sonam Kapoor, Kendall Jenner, Gigi Hadid, Hailey Bieber, Olivia Rodrigo and many more!

“We’re thrilled to be introducing local language to our line-up for Vogue India! It’s a long overdue step in the right direction to being more inclusive and capturing the wider Indian audience. We’re proud of our local languages and we look forward to more programming in this space.” – Megha Kapoor, Head of Editorial Content, Vogue India

In the video that went live today, Tamannaah shares two DIY skincare treatments passed down from her mother and highlights how they have helped her throughout her career. Tamannaah shares tips and tricks on skincare and along with guiding viewers in local Indian languages.