The campaign urges consumers to revel in the festivities and amp up their celebrations by upgrading their home appliances with a dynamic range of products from Voltas and Voltas Beko

Mumbai : This year, Voltas Limited, India’s No.1 AC brand, from the house of Tata is welcoming Navratri in a digital avatar. On this auspicious occasion, the brand has organized a nine-day Festive Mela at its state of art Experience Zone located in Prabhadevi, Mumbai. The #VoltasKFestiveMela campaign will start from 26th September to 4th October.

The campaign will witness influencers visiting the Experience Zone and walk their audiences through real-time experience zones such as Sustainability Zone, Smart Home, Modern Home, Architect Space and Hygienic Home showcasing a range of futuristic products from Voltas and Voltas Beko.

Influencers from different spheres of life such as chefs, architects, homemakers, wellness, fashion and lifestyle will get a chance to experience multiple smart home products under one roof. This tour will comprise a wide array of products showcasing efficient and smart ways to do various home chores in a hassle-free way. These influencers will also share bite size treats (snackable content) on their social media handles and highlight how Voltas integrates the world’s best technology in white goods with comfort and convenience.

Voltas has also ensured a special treat for its customers who visit the Experience Zone from 26th September to 4th October 2022. The consumers can now walk in and upload images from the Experience Zone and define their ‘World of Smart Homes’ by tagging @MyVoltas @VoltasBeko on Instagram. The most innovative captions stand a chance to win exciting prizes from the brand.

Commenting on the occasion, Mr. Pradeep Bakshi, MD & CEO, Voltas Limited, said, “The festive season gives us an opportunity to give customers a unique way to engage with the brand and get a first-hand experience of the products. Our customers are becoming increasingly digital savvy and who better than content creators and Influencers can help us showcase our experience zone and products through their social channels. We are focusing on creative ways to attract our customers to the Experience Zone which will provide our customers with an opportunity to experience our latest and futuristic range of home appliances. As pioneers in innovation when it comes to home appliances, this new experience zone gives an immersive experience and showcases our product range in a way that customers can relate to.”

This state-of-the-art Experience Zone is a unique omni-channel initiative that features a well-designed, visually appealing display of new range of Voltas and Voltas Beko products, comprising of Refrigerators, Washing Machines, Microwaves, Dishwashers, Cooking Appliances, Air Conditioners, Air Purifiers, and other Cooling products.