Mumbai : Vritti i-Media, an arm of Vritti Solutions Limited that markets and advertises company’s products and services to rural markets using digital technology are the Silver Partners of the 4^th Annual Rural Marketing Strategies Conference by marcus evans, a leading global strategic business events firm. The event will be held in Juhu on the 21^st and 22^nd of July 2011 and the theme is ‘Establishing a cost effective reach model and prying into rural consumer behavior to fully optimize the rural potential’.

Vritti i-Media, an audio and audio video advertising solution spread across Maharashtra is established with over 5 years of proven efficiency, message delivery and rural market reach for their clients in various fields such as banking and finance, telecom, education, lifestyle, agriculture, local businesses and many more. Vritti i-Media, only last month, won two gold awards – one for Best Transit Media and the other for Zonal media of the Year (West Zone) and one silver award – Best Format Innovation (New Media) at the Outdoor Advertising Awards 2011 held at the Outdoor Advertising Convention 2011.

The 4^th Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace. The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

Mr. Veerendra Jamdade, CEO Vritti Solutions Limited, a first generation entrepreneur and a reputed rural market expert with over two decades of experience in the rural spaces will be the keynote speaker at the event and will share inputs on how corporates and brands can effectively reach out to rural consumers in India. On being the silver partners of the event Mr. Veerendra Jamdade said,” It gives us immense pleasure to be able to say that we are associated with an event of this stature and are looking forward to sharing our point of views and providing insights to all that will be present for the conference.”

The 4th Annual Rural Marketing Strategies Conference aims to highlight ongoing issues and the success stories of organisations which have tapped into the rural markets and are experiencing business sustainability and growth  of the topics that well be discussed at the event will include deciphering the behavior and psychological mindset of your the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers and also acknowledging the purchasing power of the rural consumer.