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  • Vyapaar Vistaar Tech: A new FMCG distribution giant receives backing of marquee investors to Triple Market Reach

    Published on September 27, 2023

     Vyapaar Vistaar Tech Private Limited, a B2B tech-based distribution start-up focused on supply chain innovation, has successfully raised in pre-series A funding to roll out its next phase of expansion. The company’s innovative distribution approach and commitment to creating a seamless flow of products from brands to rural consumers has already attracted prominent investors. Marquee investors like Mr. Deepak Agarwal, MD of Bikaji Foods International Ltd., Mr. Sunil Chordia, Chairman & MD of Rajratan Global Wire Ltd., Authum Investment and Infrastructure Ltd. and Mr. Ajay Gupta, a prominent start-up investor, invested in the company. This funding round is designed to strengthen the firm’s distribution network in the existing markets of Central and North India and expand in South India, further solidifying its position with the added expertise of investors.

    The company will utilise the raised capital to enhance the technology platform and bolster private-label brands. Vyapaar Vistaar Tech Private Limited also aims to seize emerging opportunities within the FMCG space. The company has set its sight on increasing its rural retailer base to 1.5 lakh outlets by March 2024, tripling expansion from the current 50,000. The current network has covered Madhya Pradesh, Rajasthan and Uttar Pradesh and is now headed to cover Telangana immediately, its second step to reach closer to the 1,50,000 retailer mark.

    Mr. Satvik Kumat, Promoter and Director, Vyapaar Vistaar Tech Private. Limited said, “We are excited to partner with our new investors to embark on this next phase of growth for Vyapaar Vistaar. With the support of our investors, we are well-positioned to drive growth, expand our distribution network, and promote our own private-label brands along with several other domestic brands.”

    “This infusion of funds not only validates the hard work of our dedicated team but also reinforces our commitment to creating a technology-driven seamless flow of products from brands to rural consumers and overcoming the limitations of traditional retail distribution,” said Arushi Kumat Dugar, Promoter and Director, Vyapaar Vistaar Tech Private Limited.

    Vyapaar Vistaar Tech Private Limited’s centralised tele-order booking solution connects retailers directly to the platform, enabling brands to digitise sales by executing plans and strategies at the village level.


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