by Sachin Murdeshwar

Mumbai : W by TCNS Clothing, a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling, recently opened its first flagship in South Mumbai. With this launch, the brand has moved ahead in its expansion, while strengthening its footprint in one of India’s major cities.

 

Spread across 1700 square feet, the new store is located at Kemps Corner– a popular retail destination in the city.  It will provide the latest designs and silhouettes, catering to a class of consumers who prefer buying quality products.

 

The highlight of this store is the new retail store design adopted by TCNS to display the new categories of merchandises differently.  The most prominent feature is the usage of White as the principal colour that helps better focus on colours of the merchandise.  The new format is likely to highlight the brand better within the store. The display of merchandise too has been enhanced and various means have been deployed to showcase the merchandise better through podiums of display fixtures, lighting fixtures, taller display units amongst other elements. 

 

On display at the new store is a vibrant collection with a comprehensive mix of styles featuring an extensive range ofkurtis, fashion bottoms like palazzos, churidars, trousers, dupattas and accessories to match every occasion, mood and personality.

 

Availability

As of March 31, 2018, we sold our products through 465 exclusive brand outlets, 1,469 large format store outlets and 1,522 multi-brand outlets, located in 31 states and union territories in India. As of March 31, 2018, we also sold our products through six exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, we sold our products through our own website and online retailers.