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  • Waterbase launches Shrimp World, first-of-its-kind exclusive outlet at Amalapuram, Andhra Pradesh.

    Published on October 18, 2021

    –          An outlet that offers everything you need for shrimp farming under one roof comes with variety of choices, comfort, and style

    Amalapuram, Andhra Pradesh : The Waterbase Limited, a pioneer in Shrimp Aquaculture in India, focuses on offering the best quality products and services for successful shrimp farming all through the year. The company launched its first exclusive concept outlet – Shrimp World at Amalapuram, Andhra Pradesh that is new to this category.

    Waterbase Shrimp World was inaugurated by Smt. Anuradha Chinta, Member or Parliament, Amalapuram, Shri. Satish Ponnada, MLA of Mummidivaram Constituency and Smt. Reddy Satya Nagandra Mani, Municipal Chairperson, Amalapuram Municipality. The event was also graced by many successful shrimp farmers in and around Amalapuram who were elated to get all the shrimp farming needs under one roof. They also enjoyed the new retail experience where they could walk-in, feel the products and get complete information of the products and services before purchase. 

    Waterbase offers high quality products such as seed, feed & farmcare solutions and best-in-class services with its technical support team & farmer partnership programme. To enhance the service portfolio, Waterbase offers a unique experience to its customers with its first exclusive outlet – Waterbase Shrimp World at Amalapuram, Andhra Pradesh, a town that prides in shrimp farming. Waterbase Shrimp World is packed with a range of products and services combined with all the facilities and comfort one could have never imagined in a category that functions like a commodity. 

    The exclusive outlet offers a new experience all-together for shrimp farmers. It is fully air-conditioned, and the lounge area is convenient for farmers to interact with the technical service team. The product display shelves explain all the features and benefits of the products making it easy for farmers to understand the products better. The outlet also has an experiential corner that provides information on best farming practices which would be topical, an area which will also be seen as knowledge hub for famers. The company will also be rolling out, Rythu Bandhu, a farmer partnership programme which is about providing no tension farming…from seed to harvest support. In addition, there would be special offers to enhance farmers’ productivity and profitability.

    Sharing his excitement on the launch, Mr. Ramakanth Akula – CEO – The Waterbase Limited, said, “It gives me great pleasure in launching our brand-new outlet – Waterbase Shrimp World. This is a unique and novel initiative in the shrimp aquaculture sector. In an industry that acts as a commodity we wanted to create a first of its kind concept & experiential outlet – Waterbase Shrimp World, providing all the shrimp farming needs under one roof. The store offers a variety of products and will bring in many more features thus being a new benchmark in shrimp retail segment. As a company who has been at the forefront of bringing Innovation and sustainable practices to shrimp aquaculture sector in India, we pride in delivering quality products and services, offering the best-in-class feed and farmcare products to ensure successful and profitable shrimp farming”

    Sharing her thoughts at the launch event, Chief Guest, Smt. Anuradha Chinta, Member of Parliament, Amalapuram, said, “Amalapuram is a town that prides in shrimp farming and is famous for it. I’m glad to be a part of the inaugural launch of Waterbase Shrimp World. This store helps to fulfil all the shrimp farmers’ needs under one roof. I’m happy that they’ve opened an outlet here to serve the farmers better. I am particularly pleased that this would benefit the smaller farmers in a big way.”

    Sharing his thoughts, Guest of Honour Mr Satish Ponnada, Member of Legislative Assembly, Mummidivaram Constituency, said, “It gives me immense pleasure to be here at the inauguration. Waterbase is leveraging its pioneering efforts and innovation to create quality solutions for shrimp farmers with an experiential outlet model. I welcome this initiative in Amalapuram which shall help all the farmers in this area. I wish them all the best for their future endeavours.”

    Waterbase is the pioneer in bringing Shrimp Aquaculture to India. Since then, the company has been committed towards offering end-to-end solutions related to shrimp farming in the country. The company’s focus has always been on providing knowledge and services to the esteemed shrimp (aquaculture) farmers and its stakeholders.


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