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  • Thursday, February, 2024| Today's Market | Current Time: 10:20:40
  • ~The partnership seeks to add value to farmers and strengthen impact towards crop cultivation by creating a one-stop solution for the farm economy~

    Bengaluru  : With the addition of crop protection products to its AI-driven “phygital” farmer interaction platform, Outgrow, India’s leading food and agri-tech platform, WayCool, announced the expansion of its Agri-input portfolio. In line with the same, WayCool and UPL Sustainable Agri Solutions Limited, a global leader in crop protection solutions,have entered into a strategic partnership, today. The alliance seeks to provide holistic crop protection products to increase crop yield whilst also offering comprehensive agronomic advisory services to farmers.

    Commenting on the occasion, Mr. Sanjay Dasari, Co-founder, WayCool Foods, said, “India has a broad spectrum of agro-climatic conditions that requires a diverse set of crop protection products. The changing climate and farming patterns often result in newer pest and disease infestations, accounting for nearly 25% of productivity loss. Therefore, it has become all the more important to hold crop protection as a key factor towards food security in the country. Against this backdrop, we at WayCool are striving to transform the food value chain and are delighted to partner with UPL Sustainable Agri Solutions Limited, aligning our objectives of enhancing India’s food security, increasing farmer incomes, and working towards extending quality and safe food by presenting better products to our farming ecosystem.”

    Adding to this, Mr. N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, “We are elated to bring UPL Sustainable Agri Solutions Limited into our partner network and look forward to enabling our farmers with one-stop access to high-quality inputs coupled with WayCool’s technological solutions. With this agreement, UPL’s products will be made available to large number of farmers in Karnataka, Maharashtra, Andhra Pradesh, Telangana & Tamil Nadu states, building on crop protection and impacting the farmer base positively on a larger scale. In addition to effectively proving how natural farming increases profitability, Outgrow also enables state-of-the-art technology and know-how available to farmers. With this partnership, our farmers would now be better equipped to approach disease infestation and boost crop productivity through sustainable crop solutions.”

    Commenting on the partnership, Mr. Ashish Dobhal, Regional Director, UPL Sustainable Agri Solutions Limited said, “We aim to build a holistic farmer ecosystem and be a game changer to make every single food product sustainable. This collaboration with WayCool will enable a larger set of farmers to get access to a balanced offering of superior quality crop protection and bio solutions, delivered through an advanced technological interface, making agriculture sustainable, enhancing farm yields and improving farmer incomes.


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