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    White Light Food unveils a new look and feel through White Light Sauces, its rebranded line of sauces

    Published on November 19, 2021

    Established in Mumbai in 2019, White Light Food, is a premium Asian culinary expert in the Horeca industry that manufactures and sells completely hand-churned, ready-made Asian cooking sauces, gravies and pastes, along with frozen Oriental food products. The brainchild of Megha Poddar, CEO and Founder of White Light Food, the brand entered the retail segment and soon became a common household name, dominating the country’s market for table sauces. Poddar’s vast travels across the length and breadth of the country for seven years made her appreciate the multiplicity amongst states and learn how the global love for food and the readiness to welcome new cuisines can break through the regional boundaries.

    These hand-churned ready-to-cook sauces, gravies and pastes available in a range of flavours, are now all set to entice the taste buds of masses through its rebranded look. The new packaging with its unique logo aims to lend the products a stronger retail presence. Rebranded as White Light Sauces, these products aim to lend sauces — the unsung heroes to any dish, its rightful place. Lending a tough competition to other FMCG biggies, White Light Food is presently the 4th highest company in the category of sauces listed on Amazon.

    White Light sauces is committed to its business of offering people ease and speed in their cooking through its authentic product portfolio, which has on offer variants, like black bean, garlic pepper, Hunan & Kung Pao and Manchurian and spicy basil sauces to name a few. These sauces are rich and concentrated and come with a true ingredient texture. The rebranded and repackaged line of sauces are an extension to the brand’s existing promise of mixing convenience with authenticity into Indian sauces and ready-to-eat foods.  Adding to the wide-in-demand, instant food trajectory, these ready-to-cook Asian flavours are 100% vegetarian, vegan and gluten-free with no added MSG, preservatives, colouring or artificial flavours.

    A swift adaptation to technology, digital screen video, diving into reinventing the brand with multi-level marketing, community buyers, elimination of intermediaries, influencer marketing, and increased social media focus are a few strategies that have helped strengthen the brands recipe for success.

    Megha Poddar, CEO and Founder of White Light Food, says, “Through our rebranding strategy, we aim to ensure that we are bestowing consumers with tastes that would appeal and showcase our delectable, reliable and natural brand offering. The steadily growing Indian table sauces market offers consumers ample options but lacks authenticity. Through our line of products, we want to offer them the choice to pick credible, responsibly sourced and certified offerings. We trust that there is nothing more edible than honesty. Hence, we are upfront about every element that goes inside the product. We bank on delivering honest deliciousness with no chemical preservatives and artificial flavours. This encourages us to bring to consumer’s clean offerings with no compromise on quality and taste.”