APN News

Women’s favorite fusion brand on an aggressive expansion spree

Launched in the year 2002, W is a leading women’s wear brand which designs, manufactures and retails contemporary fashion apparel and accessories for the modern Indian women. W appropriates the mindscape of the contemporary urban Indian woman – a unique confluence of Indian and western sensibilities.  It is the only brand in the Indian retail space which offers ‘Indian contemporary’ wear and stays true to its promise of being a step ahead of the fashion curve.

The brand has been on an expansion spree and has added 51 new stores across the country in FY 2012- 13. The month of March saw addition of 12 new stores to the increasing fleet. W is now available through 120 exclusive brand outlets in over 60 cities and more than 600 touch points across India. The stores were opened not only across major metros but also tier 2 cities like, Patna, Bhuvneswar, Kanpur etc.

Mr Anant Daga, CEO, W, TCNS Clothing Company said, “The year 2012 -13 has been excellent for W. We have continued on our strategy of expanding our retail foot print, strengthening consumer connect and delivering product innovations. .

Further adding Mr. Daga said, “This year, we have added over 51 new stores taking our retail footprint to 120 stores across India. From a 10 city presence till 2010, W is now available in over 60 cities.”

Aimed at providing functional fashion to the contemporary women, W enjoys high recall and awareness in this segment. Over the years the brand has constantly worked on providing contemporary fashion to the consumers, taking inspirations for the latest fashion trends & forecasts from the west and transforming them into silhouettes and styles relevant to the modern Indian woman. W woman is thus able to be fashionable, without ruffling local norms.

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