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    Xerox Solidifies Engagement with Channel and Customer

    Published on October 29, 2012

    Vijayawada:  Xerox India, a part of Xerox Corporation, world’s leading enterprise for business process and document management services, rolled out a roadshow in Vijayawada, Andhra Pradesh and showcases its leadership in technology to its vast channel and customer community in the state. Targeted at the growing channel segment and customers from Small and Medium Enterprises (SME) and PSU sectors, the engagement activity spanning over two days received an overwhelming response, with over 120 customers attending the event.

    Xerox at the ‘Real Business Live’ forum focused on understanding what customers need to optimize cost and productivity as well as ongoing management of the assets, so the company can accordingly provide the best solutions as per customers’ requirement.

    At the event, Xerox India showcased its strong portfolio of office products and digital color presses. The main focus of the real business life programme was in the area of color offering. As per the Xerox Color Survey, printing in color can improve retention, productivity and generate significant financial returns.

    The 550 and 770 digital color presses were the main highlights of the road show. In addition to this, Xerox showcased the WorkCentre 7525, 5325 and 5016 equipments.

    Commenting on this initiative, Mr. Venkat Rao, Regional Business Head- South, Xerox India said “The success of this road show is a testimony of our strong legacy and competitive advantage in the market and also a reiteration of the significant value add, customers observe in our offerings. Southern India is one of the key markets for our office portfolio and digital presses. The programme provided us an excellent platform to engage with our channel partners and customers. We were pleased to know that in addition to Vijayawada, this programme attracted customers from other districts as well.”

    Mr. Rao added, “We will continue to engage with our customers and partners in the area to understand their requirement to therefore be in position to offer innovative and customised solutions with best in class service support. Training and development of our partners is also a high focus area for us”.

    At the roadshow, Mr. P.V.Ramana, Proprietor, Arrow Sales Corporation, a Xerox partner said, “This engagement programme not only provided us with an opportunity to forge deeper ties with our existing stakeholders but also helped us connect with a vast community of potential customers. The positive response we received from the audience at the roadshow was extremely encouraging and we are confident of making deeper inroads in this region and capturing larger market share”.

    L Srinivas Kumar, Proprietor, Sai Sindhu INC., opined, “Engaging with the team from Xerox India at the roadshow helped us in getting a hands-on experience of the 770 and 550 digital presses. We are confident that the installation of one of Xerox’s flagship digital presses showcased at the event will help us in maximising our business output and increasing our revenues”.

    This activity substantiates Xerox India’s commitment to the region- the company plans to organise road shows across country. Xerox has extensive roadshow plan for tier I and II cities to extend its reach to the SME and enterprise sector in the country.

    Information on products displayed at the event:

    WorkCentre 7525 prints at speeds up to 50 ppm color to accelerate the productivity in office.  It has superior print quality with best-in-class resolution (1200 x 2400 dpi), unmatched color clarity, exceptional image registration, and exclusive Xerox EA Ultra Low-Melt toner. More energy-saving technologies make the WorkCentre 7525, the environmentally responsible choice.

    WorkCentre 5325 provides unparalleled ease of use with a large, 7-inch customisable color touch screen interface that provides easy access to all major functions or even the ability to hide features from users who shouldn’t have access to them. Powerful scan and fax workflows can automatically convert documents into numerous file formats, including text-searchable PDFs for easy retrieval. Moreover space-saving footprint takes up less office space so one can put the WorkCentre 5325 anywhere.

    WorkCentre 5016 has fast speed of up to 16 ppm which keeps productivity high, large paper capacity of up to 800 sheets reduces interruptions to load paper and provides great media flexibility. It scans paper documents into digital files that can be edited, indexed, and archived.

    It comes loaded with features such as shared printing and Intuitive user interface which provides feature selection at the touch of a button.

    Xerox 770 digital press has an outstanding image quality, excellent performance, complete versatility, effortless productivity and day-in, day-out reliability. It produces vibrant images with smooth sweeps, finishing options include face-trimming, saddle-stitching, punching, square-folding, trimming, stacking, multi-position stapling, and tri-folding. It automatically prints two-sided on coated paper up to 100 lb. cover / 300 g/m².

    Xerox 550 is an affordable digital color print solution for any environment, yet scalable to grow with your business – upgrade feeding, finishing, and workflow options as your needs evolve. It is a true multifunction product – print, copy, fax and scan, including scan to PC, USB or email, and mobile printing.

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