Hyderabad: India Yamaha Motor (IYM) Pvt Ltd. hosted another exciting chapter of the ongoing ‘The Call of The Blue’ campaign in Hyderabad today. The event successfully captivated the attendees with its adventure and lifestyle elements targeted towards the motorcyclists of all age-groups. In order to inculcate the true racing spirit, test rides and track rides were organised on the newly launched Yamaha motorcycles in the venue, along with showcase of genuine Yamaha accessories and vintage Yamaha vehicles from the customers during the event.

The aim of the activity was to engage the Yamaha customers in Hyderabad with the brand’s excitement while creating a sense of belongingness and pride. Yamaha is known for its global image ‘exciting, stylish and sporty’ products and experiences. After the Hyderabad event, next The Call of the Blue event is scheduled in Bangalore on Saturday, 27th October.

During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Hyderabad which is also a growing market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”