Mumbai : YES SECURITIES, the wholly-owned Investment Banking, Merchant Banking, Wealth Broking & Investment Advisory subsidiary of YES BANK, has launched its new tagline, “Choice of the Wize”

The launch of this new tagline is the culmination of extensive research and consultation with staff, dealers, sub-brokers and other important stakeholders. It also represents an important strategic step in YES SECURITIES’ transformation journey to achieve our goal of becoming the 1st choice investment solutions partner.

“We aim to create long-term wealth for our customers by increasing their participation in the stock market. This will, in turn, help us to build a strong relationship and create even greater customer value.

Choice of the Wize underlines our commitment of creating a new and exciting experience for our customers by providing cutting-edge market research and world-class customer service. Our transformation will embrace, not only launching new financial products by harnessing digital technology, but also combine our vast knowledge, experience and intuitive understanding of the markets to help our customers make ‘Wize’ decisions to achieve their financial goals.” said Mr. Prasanth Prabhakaran, MD & CEO, YES SECURITIES.

YES SECURITIES has also enhanced its presence in digital and social media platforms and has a growing connection with a younger set of customers. Keeping this in mind, the company has deliberately chosen the word ‘wiZe’ over ‘wiSe,’ where the alphabet ‘Z’ connotes the Gen Z audience. This is because YES SECURITIES believes Gen Z will be the growth driver of the broking industry in the coming years.  

“Our new brand identity “Choice of the WiZe”, epitomizes our deep conviction and unflinching commitment of providing customers with actionable insights and financial products which offers substantial returns on their investments. Our tag line implies a judicious mix of intellect and intuition which is rooted in wisdom. The Z in the WiZe mirrors the Gen Z philosophy, which is about seeking sunrise possibilities of wealth creation rooted in disruptive innovation.” said Mr. Amit Bhandare, Head of Marketing, YES SECURITIES.