Bengaluru: TVS Motor Company has signed on one of India’s brightest and most promising cricketing talents, Virat Kohli as brand ambassador for its all new TVS Sport motorcycle. Virat Kohli will therefore feature on all advertising and retail material related to TVS Sport. The new TVS Sport is a powerful blend of a contemporary design and a highly reliable fuel efficient engine with the added convenience of an electric start. This makes TVS Sport an extremely attractive option for customers seeking a competent entry level motorcycle with modern day styling. The bike delivers a solid four-stroke performance with almost effortless maneuverability.

Commenting on the development, H S Goindi, President Marketing, TVS Motor Company said, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand.”

In reaction, Virat Kohli said, “It’s a privilege to be associated with TVS Motor Company, one of the pioneers of Indian automobile industry and to represent TVS Sport. I am excited about this development and look forward to being part the brand’s successful growth”

The bike boasts of several new features including four eye catching dual tone colours of black green, red white, black red and black orange. The new royal crown headlamp gives the bike a stylish and rakish frontal appearance while a trendy LED like tail lamp cluster completes its appeal. An all black theme including black powder coated alloy wheels, full black muffler guard, an all black engine and a premium all black handle bar complement each other elegantly to make it one of the most stylish motorcycles in its segment. The bike is equipped with an electric start and is priced at Rs. 38,600/- ex-showroom, New Delhi.