Vijayawada:Vijayawada based YScreens Entertainment (India) Limited has inaugurated its second Miniplex, Y Screens Trade Development Center (YSTD) in Kovvur, West Godavari district of Andhra Pradesh on Tuesday. Spread across 28,000 Sft, YScreens has invested approximately 10 crore in the Kovvur Miniplex. YScreens is already operating its first miniplex at Vijayawada bus station successfully. YScreens is constructing 11 more YSTD centers which are in various phases of construction. The firm has plans to expand over 75 centers in both Andhrapradesh and Telangana in three years. Y Screens has also devised a strategy to take YSTD centers PAN India with franchise model, foresees approximately 200 centres in 14 states in the next 5 years.

Along with giving the mini theatres of world class movie experience, the YSTD Center also has value added Government services such as Mee SEVA, ATMs, health clinics, food courts, commercial shopping, gaming zone and coffee shops under one roof. This will bring a paradigm shift in rural entertainment and shopping industry by bringing entertainment, empowerment, education and enhancement of livelihood.

Mr. Y V. Ratnakumar, Chairman and Managing Director, YScreens said, “YScreens is dedicated to bring world class cinema viewing experience to the rural audience at reasonable price. We are developing social infrastructure and creating an ecosystem by joining Entertainment, Education, e-government services, Entrepreneurship at one place at each Mandal head quarter across country. Direct employment will be provided to 80 —100 people at each YSTD Center and 90% of the employees are from the nearby vicinity. More than 100 international, national and local retail brands came forward for tie-ups with this one of its kind project.”

YSTD centers are mainly initiated for semi-urban and rural areas to enhance the lifestyle standards bringing these patrons at par with metropolitan living-hood. Y Screens conceived the concept of “mini-digital theatres” in public waiting areas such as bus stations and succeeded with its prototype project of two mini screens with seating capacity of 130 per screen along with lobby area, cafeteria, game zone and food courts.