The essence of Rajputs and their culture diminished under the influence and adaptation of western culture and traditions. In a world where everyone is adapting modernity and leaving their traditions behind, Yuvti aims to revive the lost essence of Rajputi ethnicity by offering authentic Rajputi designs with a touch of modernity. So far, Yuvti has curated beautiful pieces of apparel for Rajputs, elite clients, prominent celebrities, international clients, and affluent audiences. 

Bhupendra Singh launched Yuvti in 2013 with the idea to revive the roots of Rajputana culture and its traditions. Originally, Bhupendra belongs to the Pink City of Rajasthan, i.e., Jaipur. Growing up in this mesmerising city, Bhupendra was in awe of how culturally rich Jaipur is. Not just in heritage and history, but also in how intimately people were connected to their roots and relished their traditions and culture. To showcase and promote this emotion – the essence of native traditions and Rajputi culture – Bhupendra Singh launched Yuvti.

Yuvti is a designer studio for Rajputana ethnic wear that offers a vast range of apparel and accessories for both men and women. From cotton suits to hand-printed sarees, potlis to jootis, Rajputi poshaks to designer sarees – all things magnificent can be availed at Yuvti at competitive market prices. “The harmonious blend of colours, fabrics, and playful embroideries show vastness and depth in every design that our skilled karigars curate,” shares Bhupendra Singh.

Apparel designed by Yuvti contains intricate craftsmanship by artisans skilled in handwork. In addition, Bhupendra Singh aspires to transform Yuvti into a label exclusively for Rajputana Bridal wear. Even now, Yuvti is considered the leading brand for Rajputi bridal wear and poshaks. In addition, prominent celebrities and personalities have their hearts set on the exquisite assortment of colours and prints available exclusively at Yuvti.

“At Yuvti, we strive to promote the Rajputi culture and its elegance via fashion. Not limited to this, it is my mission to empower the women of Rajasthan and other parts of the country to utilise their talent for embroidery, dyeing, designing and others to create something beautiful and of traditional importance,” expresses Bhupendra Singh. Furthermore, Bhupendra and his quintessential Rajputana ethnic brand emphasise delivering a satiable customer experience. 

Rajputi women can explore the extensive collection of Yuvti at its stores in Jaipur and the City of Lakes – Udaipur. Women living beyond Rajasthan can browse through their impeccable collection on Instagram, YouTube, Facebook, and WhatsApp too. Lastly, all product details and vibrant pictures of different attires at available on Yuvti’s website.