Mumbai: What does it take to bring India’s two biggest food delivery aggregators, Swiggy and Zomato, together? The answer lies in their shared confidence in UrbanPiper’s commitment to empowering the restaurant industry through smarter technology.
UrbanPiper’s expansion reflects its commitment to simplifying restaurant operations on a global scale. Following its acquisition of U.S.-based Ordermark in 2023, UrbanPiper has successfully completed its global brand unification. The rebranding of “Ordermark by UrbanPiper” to “UrbanPiper” marks a pivotal step in launching the UrbanPiper platform in the regions of the USA and Canada.
Since its inception in 2016, this Bangalore-based start-up has grown to support over 45,000 restaurants across 30+ countries. Its clientele includes global chains like McDonald’s, Pizza Hut, KFC, and Subway, as well as Indian favourites such as Curefoods, Wow! Momo, Theobroma, and Haldiram’s.
In 2022, the company raised $24 million in Series B funding led by Peak XV (then Sequoia Capital), Tiger Global, Swiggy, and Zomato. These funds were used to expand to global markets, enhance platform capabilities, and broaden its service offerings for restaurants.
UrbanPiper’s all-in-one restaurant management platform simplifies operations and drives growth for restaurants. A key feature is seamless integration with delivery platforms, enabling efficient management of all online channels from a single interface. In India alone, UrbanPiper processes around 8 lakh food delivery orders daily, accounting for over 20% of all online orders in the country.
As UrbanPiper expands its global footprint, it aims to grow its presence in the U.S. by 10x, targeting an increase from 5,000 to 50,000 restaurants by 2027.
At the helm of their ambitious journey is Ashish Saxena, the company’s President. A visionary leader with over 24 years of experience, Ashish brings a unique ability to understand and solve the challenges faced by restaurateurs, drawing on his firsthand experience of running a restaurant.
“UrbanPiper is built by a team that truly cares about the unique challenges faced by restaurant owners,” said Ashish Saxena, President of UrbanPiper. “With the official launch of the UrbanPiper platform in the U.S., which is one of our key focus markets, we are aiming for 10x growth over the next three years. As a homegrown company, it fills me with immense pride to see our vision make an impact on the global stage, empowering restaurants to scale and thrive in an ever-evolving industry.”
Existing Ordermark customers are being upgraded to the UrbanPiper platform at no additional cost and without any service disruptions. The UrbanPiper platform integrates with over 50 delivery platforms and over 350 POS systems through official integrations, ensuring 99.99% API uptime, a testament to its global reliability.
With enhanced operational control, detailed analytics for smarter decision-making, and tools to grow revenue, the UrbanPiper platform is designed by restaurateurs to help restaurant owners tackle their unique operational challenges and run their businesses successfully.
