Kozhikode:Max Bupa, one of India’s leading standalone health insurance playerstoday announced itsexpansion plans inKozhikode, as part of its next phase of growth.Max Bupa is strengthening its presence by opening two additional branches in Kozhikodeand aims to provide health coverage to over7000 people in the next five years. Max Bupa’s customers can avail cashless hospitalization through 14network hospitals in the city and 6000+ hospitals across the country. They will also have access to benefits like preauthorization of cashless claims within 30 minutes, making quality healthcare more accessible.The company now has presence in 3 markets in Kerala includingKozhikode, Trivandrum and Kochi.
The Covid-19 pandemic has made people realize the importance of health insurance in safeguarding against exorbitant medical expenditure while availing appropriate treatment. A survey conducted amongst the insurance agents across Kerala reveals that there is a substantial increase in the demand of health insurance post Covid-19.The study further highlights that there is high demand for health insurance products in Kozhikodeand that people have high concept clarity. Understanding the need to bring more people under the ambit of health insurance, Max Bupa has expanded its presence in the city. The company intends to create more awareness about health insurance through various initiatives in the city.
Max Bupatargets to clock INR 5crore gross written premium and 21times increase in policy purchase in the next 5 years inKozhikode. The company will also bring business opportunities for people in Kozhikodeas it plans to on-board around 800agents by 2024-25. The company will provide adequate training programs and encourage women and housewives living in the city to become insurance agents, thereby helping them to become financially independent.
Talking about its expansion plans inKozhikode, Mr.Ankur Kharbanda, Director – Retail Sales, Max Bupa Health Insurance said, “The Southern market is an important region for Max Bupa and through expansion in Kerala, our aim is to increase the penetration of health insurance in the nearby areas. Post the Covid-19 pandemic, the health insurance industry witnessed significant increase in awareness of health insurance and the demand is gradually translating into purchase. Hence, our core focus will be to enable better clarity of the concept of health insurance amongst the people, by significantly raising awareness about its benefits.
In addition, Max Bupa is opening offices across 45 additional cities this year and we plan to take the total count to over 200 offices across India in the next two years. Max Bupa is expanding its presence in the Tier II & III cities and will raise awareness around the importance of health insurance.”
Max Bupa is one of the most trusted brands in the country with more than a decade’s experience in offering quality healthcare support to people. The company offers a wide range of affordable, comprehensive and disease specific products as per customers’ varying health needs. The robust product portfolio of Max Bupa includes indemnity products like ReAssure – a 100% cashless plan, Health Companion, GoActive, Health Premia and Health Pulse. Other products include Health Assurance – Max Bupa’s fixed benefit plan providing Personal accident cover, Hospicash & Critical illness cover, and Health Recharge – Super top up plan. The company also offers entry level covers such as Aarogya Sanjeevani and disease specific products like Corona Kavach, allowing people to choose suitable product for themselves.
