– Roperro will challenge global luxury brands by creating an everyday indulgence category
– Premium leather handbags from Roperro will be retailed under the label of ‘Lerida’
Delhi: Luxury market segment will now have an Indian bags and apparel brand catering to global audiences. Roperro was launched as a multi-brand ecommerce platform, with ‘Lerida’ as its flagship label targeting those who like to stay ahead on the fashion curve.
In line with the Indian government’s ‘Make in India’ vision, Roperro is fully conceptualized and manufactured in India. Roperro’s parent company is Malik Tanning Industries which has been the OEM for several large international brands over the last three decades. Roperro represents a brand that is versatile, trendy and with the times! It embodies an international appeal while it is ‘Indian’ at heart. It seeks to engage India’s young demographic that is making smart choices for itself and follows global fashion trends.
Speaking at the launch of the brand, Arpita Katyal, CEO, Roperro said,” Our vision is to become a global leader in the luxury apparels & accessories market by catering to the fashion & styling needs of young adults across the country to start with. We are excited to launch a thoughtfully crafted brand that provides the perfect blend of affordability and luxury to our customers who will both be local and global. We see a clear gap in the Indian market where fashion lovers do not have access to high quality products that can be used every day, and with Roperro we will bridge this gap by creating an everyday indulgence category.”
Roperro is an earnest effort to build a global brand from India that is avant-garde in quality and style. It will be a one stop shop for all fashion needs, and endeavors to present brands that are in sync with young adults who are aspirational and do not hesitate to express themselves!
The ‘Roperro’ range will offer 5 sub-brands priced at different ranges to cover a wider consumer base. The collection includes:
Lerida: Premium, made of Genuine leather: Rs 2200– Rs 30,000
Monadaa: Faux Leather with a pop of colours: Rs 1500- Rs10,000
Zimba: Small leather goods like men’s & women’s wallets and belts starting from: Rs 1500 onwards
Arkar: Cult designer wear brand : leather + non leather : Rs 7000 onwards
MiGear: Adventure (backpacks, rucksacks and jackets) : Rs 1700 onwards
Roperro also promises to be a brand with purpose. A fixed percentage of surplus generated from sales will be used to skill women and educate children at the Vidya Devi Charitable Trust. Roperro parent company Malik Tanning Industries is a member of the Council of Leather Exporters and the Apparel Export Promotion Council and is compliant with all international compliances.
