With travel behavior becoming increasingly flexible, more Indians are opting for short-haul leisure trips and value-led getaways. Insights at Radisson Hotel Group reveal that a growing number of Indian business travelers now extend their work trips for leisure, while tier-II and tier-III markets continue to drive domestic travel demand. Recognising these shifts, the Group is tapping into regional momentum through curated seasonal campaign tailored to emerging preferences.
In line with this, Radisson Hotel Group has announced the ‘India Getaway’ campaign, an exclusive offering designed to inspire festive travel across the region. Running from August 18 to September 2, 2025 (for stay period from September 3-December 31), the limited-time campaign aims to drive direct bookings and increase occupancy during a traditionally softer travel window by offering Radisson Rewards members enhanced savings and benefits.
“With evolving travel preferences and a growing appetite for quick, meaningful escapes, we are seeing increased momentum during what were once considered low-demand periods. The ‘India Getaway’ campaign is aligned with our strategy to unlock seasonal travel potential by delivering strong value propositions to our members. It also supports our broader effort to deepen domestic travel in emerging and established markets across South Asia,” said Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group.
Available across participating hotels in India, the offer includes up to 35% off on stays and 2,000 bonus Radisson Rewards points per stay for bookings made between August 18 and September 2, 2025 through the brand’s official website. The campaign is applicable to all room types and days of the week, offering guests greater flexibility as they plan their seasonal getaways.
Positioned between the peak summer holidays and the Diwali travel surge, this shoulder season presents an opportunity for travelers seeking short breaks and value-led experiences. The ‘India Getaway’ campaign is designed to meet this demand while reinforcing the Group’s focus on loyalty engagement and seamless, member-first experiences.
As infrastructure across the country continues to improve, travel accessibility is set to rise. With the Indian government allocating ₹11.21 lakh crore towards infrastructure development in the Union Budget 2025–26, Radisson Hotel Group sees long-term opportunity in deepening domestic travel through campaigns that align with these nationwide enhancements.
Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators with over 200 hotels in operation and development. It continues to be the largest hotel operator in a tier-1 market like Delhi NCR, while over 50% of its portfolio is in tier-2 and 3 markets. The Group has successfully introduced various brands to the growing Indian market, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.
