Bengaluru — Wealthy.in, India’s leading wealth-tech platform for mutual-fund distributors and wealth management professionals, has raised ₹130 crore in a Series B round led by Bertelsmann India Investments. The round also saw participation from existing investor Alphawave Global, new investor Shepherd’s Hill, and a group of prominent tech entrepreneurs.
Founded by IIT–IIM alumni Aditya Agarwal and Prashant Gupta, Wealthy’s platform processes over ₹300 crore in monthly transactions and works with a network of more than 6,000 mutual fund distributors serving over 100,000 clients across 1,000+ towns. It has also emerged as India’s second-largest recruiter of distributors, onboarding more than 350 every month. Client assets worth ₹5,000 crore are currently being managed on the platform.
Wealthy.in’s Series A was led by Alphwave Global in 2022 and in the last three years the company’s AUM has grown from ₹200 crore to ₹5,000 crore underlying the rapid expansion of business. Wealthy has 20 offices across India, with a strong presence in major cities including Bengaluru, Mumbai, Hyderabad, Ahmedabad, Surat, Jaipur, Gurugram, Delhi, Faridabad, Ghaziabad, Lucknow, Kanpur, and Kolkata — supported by a 250+ member team.
The fresh capital will accelerate Wealthy’s mission to empower India’s rapidly growing mutual fund distributors (MFDs) with advanced AI-powered tools and digital infrastructure, transforming how Indian investors save, invest, and build long-term financial wealth.
With mutual fund AUM at 75 lakh crore and India’s wealth management market projected to double to 200 lakh crore by FY29, independent MFDs have become the backbone and growth engine of the retail wealth industry. Their numbers have doubled to nearly 2 lakh in the last five years, as investors increasingly prefer independent distributors who are unaffiliated with product manufacturers and can offer unbiased guidance.
Yet, most lack the digital infrastructure, tools, and product access needed to compete with institutional players. MFDs continue to spend nearly 70% of their time on manual processes such as KYC and compliance, limiting their ability to scale and focus on client engagement.
“India has a fundamental advice gap that technology alone cannot solve. LIC serves over 40 crore customers, yet mutual funds have only 5 crore investors—this gap exists because we have too few advisors, and the ones we have lack the tools to scale,” said Aditya Agarwal, Co-founder of Wealthy. “MFDs have done a phenomenal job building trust and relationships, but to scale to the next level, they needed technology investment that was missing from the ecosystem. We’ve built a mobile-first, India-made solution designed specifically for how Indians invest and how Indian advisors work. Our platform combines the irreplaceable value of human advice with AI-powered tools, enabling wealth partners to deliver institutional-quality service at scale. This is how we’ll bridge the advice gap and bring sophisticated wealth management to millions.”
According to RBI data on Household Flow of Financial Assets, equity mutual funds attracted ₹4.66 lakh crore in net inflows in FY25—an increase of more than seven times in the last five years. While existing portfolios continue to compound with market gains, new wealth creation is increasingly flowing through managed investment vehicles like mutual funds.
“Our vision is to unlock a completely new supply of wealth entrepreneurs across India,” said Prashant Gupta, Co-founder of Wealthy. “We’re seeing relationship managers, ex-bankers, and finance professionals leave traditional roles to build independent practices. These professionals are becoming true wealth entrepreneurs, running their own businesses and building long-term equity. Wealthy provides everything they need: comprehensive technology, professional tools, access to products across all asset classes—mutual funds, equities, bonds, PMS, AIFs—combined with insurance and financial solutions. This holistic approach empowers distributors to serve as genuine wealth partners to their clients, not just product distributors. That’s the future we’re building.”
“Less than 15% of Indian households have any exposure to the Indian equities market, either directly or indirectly. As India marches on its way to being a developed country, we believe this number will move closer to 60% and catch up with developed markets. Wealthy will play a critical role in this mission as it provides cutting edge technology, as well as access to multiple products to MFD’s all over the country. We are excited to partner with Aditya and Prashant on this journey of financial inclusion and creation of the next big wealth-tech platform in the country,” said Rohit Sood, Partner at Bertelsmann India Investments.
Wealthy’s AI-powered platform offers a complete 360° solution, combining investments – mutual funds, stocks, PMS, FDs, fixed income securities – and protection products like term and health insurance in one place. With dedicated apps for both clients and distributors, it enables seamless access to 200+ financial institutions across a full range of financial products across multiple asset classes.
It empowers independent distributors with:
● AI-Powered Advisory Workflows: Real-time alerts for pending tasks, portfolio insights, risk tracking, and client engagement—shifting them from reactive to proactive advisory.
● AI-enabled onboarding: Clients can now complete KYC and start investing within two minutes
● Enterprise-Grade Distributor Tools: Personalized websites, branded client applications, and professional marketing resources that elevate MFDs to credible distributors with institutional-level digital presence.
● Data-Driven Insights & Analytics: Advanced analytics that provide distributors with portfolio performance tracking, client behavior patterns, and business growth metrics to make informed advisory decisions.
