Rajasthan : Ambuja Cements, the 9th largest building materials solutions provider globally and part of the diversified Adani Portfolio, as part of its CSR efforts, is strengthening rural prosperity across Marwar Mundwa through a series of water-smart, farmer-first interventions. From farm pond construction and rooftop rainwater harvesting systems (RRWHS) to horticulture and irrigation innovation, the Company’s efforts have empowered multiple farming families to break away from climate dependency, enhance productivity, and unlock new income streams.
In Didiya Kalan, Ambuja Cements supported farming couple Bau Devi and Ganpatram with the construction of a 1,782 cubic-metre (cu m) farm pond alongside a rooftop rainwater harvesting system. With access to stored irrigation water, they now cultivate cumin during dry months and have even earned ₹15,000 by selling surplus water—moving towards year-round farming and greater economic resilience. In the same Gram Panchayat, 20 farmers have benefitted from the farm pond construction intervention, with a total of 38,147.27 cubic metres of water harvested for irrigation—strengthening the community’s path to water security and sustainable agriculture.
Similarly, in Mundwa village, Ambuja Cements enabled farmers Bhauram Ji and Pipudi Devi to overcome the challenge of saline groundwater. With a rainwater harvesting system and a 17-lakh litre farm pond built with company support, the family shifted from seasonal farming to cultivating cumin, isabgol, and cotton—boosting their income from ₹2 lakh to ₹6 lakh per year. This increase also includes savings, as they no longer need to outsource water, significantly reducing their expenses and improving water availability for drinking and agriculture.
Another transformation took place in the life of Dharmendra Mundel, who doubled his cultivation area from 15 to 30 bighas and raised his annual income to ₹15–18 lakh. Backed by Ambuja Cements, Dharmendra constructed a 2178.38 cu m . poly-lined farm pond, saving ₹2 lakh annually in irrigation costs. Complemented by efficient tools like sprinkler systems and the Pan Methi Cutter, he has become a model of sustainable, high-return agriculture.
In Rupasar village, Ambuja Cements supported farmer Jagdishram with a 12.4 lakh litre farm pond and a horticulture-based “wadi” plantation. The stored water helped him cultivate cumin across 8 bighas during the off-season, earning ₹1 lakh in added income. His newly planted orchard is projected to generate another ₹50,000 annually, creating a diversified and resilient farm economy.
These interventions reflect Ambuja Cements’ commitment to building water security, climate resilience, and economic empowerment across India’s rural heartlands. With 170 farm ponds, 3,410 RRWHS units, and continued farmer engagement, the company is turning sustainable agriculture into a powerful engine of change in Marwar Mundwa.
