Gurugram – MSM Unify today announced the launch of MSM Aventra, a cloud-based education technology suite that brings CRM, LMS, and SIS into one intelligent ecosystem. Built for colleges, universities, training institutes, and EdTech providers, this AI-enabled platform helps streamline recruitment, strengthen student outcomes, and simplify academic operations.
Global demand for integrated educational systems is increasing as institutions move away from fragmented tools. With the SIS market projected to exceed USD 32 billion by 2030 and both CRM and LMS markets crossing USD 70 billion, unified platforms like MSM Aventra are expected to define the next phase of digital transformation in education.
MSM Aventra brings every operational and academic function into one platform. The CRM supports advanced lead management, nurturing journeys, agent workflows, automation, and recruitment analytics. The LMS enables course creation, assessments, e-commerce, live classes, multilingual content, and multi-format delivery. The SIS manages admissions, attendance, transcripts, lesson planning, behaviour monitoring, and alumni engagement. Together, these modules create a single 360-degree analytics layer that gives institutional leaders real-time visibility and stronger decision-making capabilities.
Sanjay Laul, Founder of Laul Global, commented on the launch, “Institutions today need systems that bring clarity, intelligence, and connectedness. MSM Aventra reflects that future. It unites recruitment, academics, and student success into one platform. Institutions across the world want solutions that reduce fragmentation, increase transparency, and support outcome-driven pathways. MSM Aventra delivers exactly that, helping institutions scale faster and operate with greater efficiency.”
In a market where most platforms focus on single functions, MSM Aventra offers a clear advantage by integrating CRM, LMS, and SIS into one unified solution. Ellucian excels in SIS, Blackboard and Canvas lead in LMS, and Salesforce Education Cloud is widely used for CRM. MSM Aventra combines these capabilities to improve data reliability and can potentially reduce total cost of ownership by up to 40 percent.
MSM Aventra supports institutions of every size, from new colleges to large multi-campus universities. It offers enterprise-grade security, advanced AI capabilities, multi-country regulatory compliance, and seamless integration with payment systems, ERPs, and external learning tools.
The suite is available in Basic, Premium, and Enterprise packages to suit diverse institutional needs.
As institutions prioritise efficiency, transparency, and student success, MSM Aventra emerges as a transformative operating system built to support growth and stronger outcomes. With this launch, MSM Unify advances its mission to empower institutions, partners, and learners worldwide through connected and future-ready technology.
