Chennai : Amrutanjan Healthcare Limited, one of India’s most trusted wellness brands for over 130 years has announced their partnership with Kaun Banega Crorepati as an Associate Sponsor for the show’s 25th season on Sony Entertainment Television, beginning October 26th.
Through this association, Amrutanjan will leverage KBC’s unique audience base to connect with and create a stronger brand recall amongst them. Hosted by the iconic Mr. Amitabh Bachchan, KBC continues to elicit inspiration for millions in India through its ability to blend engaging stories, relatable narratives, and emotionally compelling formats.
Speaking about the partnership, Mr. Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said: “For 132 years Amrutanjan has stood for care, comfort and trust through generation. Our partnership with KBC, a show of knowledge, credibility and connectedness, is a natural extension of our brand philosophy captured in the Indian phrase “Har Dard Mitayee”.
As Amrutanjan celebrates 132 years of care and trust, its association with Kaun Banega Crorepati reaffirms the purpose of being a reliable companion in everyday life. For generations of Indian families, Amrutanjan has stood by them to meet the daily pains and stresses of life. Amrutanjan gives ease to pain, brings comfort, and restores smiles, every time and our brand philosophy embodies the commitment that no matter the ache or strain, we will be there to care for our users and serve them for relief and restoration
