Industry veteran and sales strategist Kamal Kumar has announced the launch of his debut book, The 5C Sales Growth Model, a comprehensive and practical guide aimed at empowering sales professionals, entrepreneurs, and business leaders with a structured approach to achieving sustainable and scalable sales growth. With over 25 years of experience across the consumer durables and electronics industry, Kamal brings together decades of ground-level learning, strategic thinking, and real-world insights to present a transformative blueprint for modern sales excellence.
In this book, Kamal introduces his five-pillar framework — Consumer Insights, Channel Excellence, Conversant Strategy, Consumer Loyalty, and Continuous Innovation — each designed to address the core challenges faced by sales teams in today’s highly competitive market. The model simplifies the complexities of sales strategy by focusing on deeper consumer understanding, stronger distribution systems, sharper communication, long-term loyalty building, and ongoing innovation. Unlike theory-heavy business texts, The 5C Sales Growth Model is rooted in practical experiences, frontline examples, and actionable tools that can be immediately applied across retail, distribution, and modern trade environments.
Speaking on the launch, Kamal Kumar said, “Sales has always been about people, relationships, clarity, and adaptability. Over the years, I realised that lasting success comes from simplifying what seems complex and executing the basics consistently. The 5C Sales Growth Model captures the lessons, mistakes, and breakthroughs that shaped my journey — and I hope it becomes a guiding framework for those striving to build meaningful and sustainable sales impact.”
Kamal Kumar has built a distinguished career working with leading Indian and multinational brands, leading high-performing teams, strengthening channel ecosystems, and crafting successful go-to-market strategies across India. Known for his practical approach and ability to simplify strategy into actionable steps, Kamal has earned respect as a leader who blends boardroom vision with a deep understanding of on-ground realities. The 5C Sales Growth Model reflects his professional journey and offers readers a clear roadmap for developing stronger sales systems and driving consistent performance in a rapidly evolving marketplace.
