New Delhi : CASE Construction Equipment, a brand of CNH, has been awarded the Best CSR Project by a Brand at the twelfth edition of the World Marketing Conclave & Awards for its community-focused initiative, ‘Project LEAD’.
Designed to empower rural and disadvantaged youth, Project LEAD equip participants with employable skills linked to the construction equipment sector through structured training and entrepreneurship support. The initiative has already impacted individuals, helping them secure meaningful livelihood opportunities and encouraging self-sufficiency at the grassroots level. With LEAD 2.0, the programme now expands its footprint, exploring larger reach and enhanced training modules for a measurable community impact.
Speaking about the accomplishment, Mr. Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment – APAC & India, said, “Through Project LEAD, CASE Construction is transforming ambition into action, enabling youth to gain industry insights and understand opportunities to shape their own future through the spirit of entrepreneurship. We are honoured that this initiative has been recognised, which encourages us to continue creating meaningful impact in the communities we serve.”
This achievement recognises the brand’s sustained efforts in purpose-led initiatives and its dedication to bridging the gap between skill development and industry opportunities. By nurturing capability-building at the local level, the programme reaffirms the company’s focus on driving inclusive and meaningful community transformation.
The Global Marketing Excellence Awards by the World Marketing Congress celebrate brands that demonstrate purpose-driven engagement, strong planning, and innovative execution across marketing and CSR practices. The award shows that the brand is making a real difference through projects that benefit society and can grow over time.
CASE continues to offer a wide range of construction equipment in the country, with its Pithampur facility producing Made-in-India machines for domestic use and export to over 100 countries.
