In a world that feels endlessly rushed, Gulab, one of India’s trusted edible oil brands, has announced its new campaign,The Good Side of Life, featuring Bollywood actor Arjun Rampal.
As a reminder to pause, cook something you love, and celebrate the little wins of everyday life, Gulab’s “Good Side of Life” campaign introduces its cold‑pressed oils as the go-to choice for consumers who care about wellness without wanting it packaged as a rulebook. It is simple, aesthetic, relatable, and refreshingly real.
Long known for its high standards of purity, Gulab has been at the forefront of India’s cold-pressed movement. At a time when consumers are rethinking food labels and choosing products that align with holistic living, the brand’s minimally processed oils emerge as an intuitive choice for wellness‑first households.
Under the direction of Director and CEO Dishit Nathwani, the brand is taking conversations beyond health charts. Rooted in the brand’s legacy, he believes that a kitchen reflects how people choose to live every single day. It’s where routines become rituals, and where wellness quietly takes shape. This is the sentiment he hopes The Good Side of Life will carry forward and inspire across Indian homes.
“Gulab is evolving into a partner in consumers’ daily routines, not just a product on their kitchen shelf. With Arjun Rampal coming on board, we reach a younger, wellness-driven audience that values nutrition, cultural food habits and modern convenience equally,” he added.
Speaking about the collaboration, actor Arjun Rampal said, “What drew me to this campaign was its simplicity. Celebrating the good side of life, not as an idea, but as a way of living. Gulab is shifting the narrative from just health benefits to lifestyle & making conscious cooking feel intentional and personal. It’s a campaign I could genuinely see myself in.”
The campaign video is now live on the brand page and is crafted to resonate with India’s growing tribe of conscious consumers seeking cleaner meals without compromising flavour or culture. Gulab’s cold‑pressed portfolio delivers exactly that.
Gulab’s cold-pressed oils are available on e-commerce platforms, the brand’s website and stores near you.
With this campaign, the brand aims to bring hassle-free wellness into everyday routines. By rooting the message in everyday moments, Gulab reinforces its commitment to honest ingredients and mindful living, blending its heritage with modern wellness in a way that continues to shape the brand’s journey forward.
