Dubai, UAE — Strategy, the business intelligence firm led by executive chairman Michael Saylor, significantly accelerated its Bitcoin accumulation throughout 2025, purchasing an average of 641 Bitcoin per day as it continued to expand its long-term digital asset holdings.
According to an analysis conducted by Finbold Research, Strategy acquired a total of 223,800 Bitcoin between January 6 and December 14, 2025. Based on disclosed weekly purchase data and regulatory filings, the company’s 2025 Bitcoin acquisitions were completed at a weighted average purchase price of $99,908 per Bitcoin, reflecting sustained buying activity even as Bitcoin traded near record price levels.
The most recent acquisition was disclosed in a Form 8-K filing submitted on December 15, 2025. Strategy reported the purchase of an additional 10,645 Bitcoin for approximately $980.3 million at an average price of $92,098 per Bitcoin. Following the transaction, the company’s total Bitcoin holdings increased to 671,268 Bitcoin.
At current market prices, Strategy’s Bitcoin holdings are valued at approximately $60.05 billion. The company’s lifetime average purchase price stands at $74,972 per Bitcoin, resulting in an unrealized gain of roughly $9.73 billion, or 19%.
Finbold Research data further shows that Strategy executed Bitcoin purchases across 41 separate weekly reporting periods during 2025, with only one week showing no additional accumulation. This consistent buying pattern translated to an average of nearly 27 Bitcoin purchased per hour, underscoring a disciplined accumulation strategy rather than short-term market timing.
“Strategy’s 2025 accumulation illustrates how corporate Bitcoin adoption has matured,” said Jordan Major, Lead Analyst at Finbold. “Buying an average of 641 Bitcoin per day at prices near $100,000 underscores the company’s willingness to absorb supply even during periods of elevated market valuations.”
Despite a significant portion of 2025 purchases occurring at prices above $100,000, Strategy’s overall cost basis remains well below current market levels due to earlier accumulation cycles. The company has repeatedly emphasized its view of Bitcoin as a long-term treasury reserve asset.
As institutional adoption continues to expand, Strategy’s sustained accumulation in 2025 positions the company as a central player in the evolving corporate Bitcoin ownership landscape into 2026.
