Mumbai: ZILO, India’s fastest-growing fashion-tech platform, has announced a strategic partnership with the most influential fashion voices in India, Anaita Shroff Adajania, who comes on board as a Style Director. After shaping the looks of celebrities and leading cultural tastemakers, Anaita, widely regarded as India’s most famous stylist, will also come on board as equity partner marking a deeper, long-term alignment with the platform’s vision. In her role, she will curate exclusive edits, roll out trend-driven collections, bring new brands to the platform, and more, reinforcing ZILO’s mission to deliver fashion in minutes, with her expertise now guiding users like a personal stylist.
In many ways, this collaboration marks a democratisation of styling in India, as ZILO brings the stylist loved by the stars directly to its users. Through a dedicated page on the app, Anaita will present her personally curated edits across a wide selection of brands available on the platform. Translating runway-level insight into everyday wearability, each edit reflects Anaita’s signature aesthetic while functioning as a seamless, day-to-day product experience, making expert styling accessible for every moment.
Consumers can shop the entire look, try the Anaita’s-curated pieces conveniently at home, and keep what they like, extending ZILO’s promise of instant, effortless access to fashion. Through the partnership, Anaita will continue to work closely with ZILO in curating weekly edits, introducing new brands, and shaping a consistent stream of wearable, elevated style that becomes part of everyone’s daily wardrobe.
This strategic collaboration marks a pivotal moment for ZILO as it continues to transform India’s quick-commerce landscape, extending its promise of speed and style into a more curated, editorially-driven fashion experience. By bringing one of India’s most respected fashion authorities into a strategic partnership, ZILO aims to bridge the gap between expert-led fashion curation and the ease of rapid delivery.
Bhavik Jhaveri, Co-founder & CIO of ZILO, said, “ZILO has always been about delivering not just what consumers want, but what they didn’t know they needed, instantly. Having Anaita coming on board as an equity partner and strategic ally will take that mission to the next level. Her belief in the brand and her creative lens will play a key role in shaping how India shops, styles, and discovers fashion in real time.”
Padmakumar Pal, Co-founder & CEO of ZILO, added, “Our goal has always been to merge the thrill of discovery with the speed of technology. Anaita’s decision to invest in ZILO is a strong validation of that vision. It brings long-term creative leadership and editorial authority into the platform, reinforcing our belief that fashion can be smart, sustainable, and style-forward.”
On the partnership, Anaita Shroff Adajania added,“The way India shops and engages with fashion is evolving, and I wanted to back a platform that truly understands and is building for this shift. Investing in ZILO feels like a natural decision because of its clarity of vision; combining speed, accessibility, and a strong editorial point of view. This strategic partnership allows me to translate the world of high fashion and celebrity styling into curated, everyday edits that consumers can explore and shop instantly. It’s an exciting opportunity to help shape the future of fashion discovery and make elevated style more accessible.”
Together, ZILO and Anaita are charting a new course for the Indian fashion ecosystem, one where curated style edits and instant access converge to create the most exciting evolution in fashion commerce yet. With Anaita’s creative direction through this strategic partnership, ZILO will continue to blur the lines between editorial curation and on-demand commerce empowering consumers to discover and shop expert-curated fashion faster than ever before.
