Mumbai : Brand Concepts Limited, a leading player in premium lifestyle luggage and travel gear, has announced its entry into the quick commerce space by listing its marquee licensed brands Tommy Hilfiger Travel Gear, United Colors of Benetton and Aeropostale on Zepto, a leading quick commerce platform. This collaboration redefines convenience by offering premium products including luggage, backpacks and accessories to a wide demographic seeking fast delivery right to their doorsteps.
The partnership aligns with evolving consumer preferences, leveraging Zepto’s rapid delivery capabilities to enhance accessibility while maintaining the premium positioning of these brands. With the increasing demand for convenience, the collaboration aims to cater to young professionals and fashion-conscious consumers who seek instant gratification. For Brand Concepts Limited, this marks its first step into the quick commerce sector, opening new avenues to expand market reach.
Abhinav Kumar, Whole-time Director, Brand Concepts Limited., stated, “Our partnership with Zepto aligns with our vision to make premium lifestyle products more accessible. By entering quick commerce, we’re addressing the growing demand for premium luggage and travel gear. With a projected 3x growth in orders within the next quarter, we’re confident that this collaboration will significantly boost our presence, allowing us to reach a wider audience and drive sustained growth.”
At the moment, the listing features a range of Tommy Hilfiger products, from luggage to wallets and handbags, and soon, other brands like United Colors of Benetton and Aeropostale will be available across all cities serviced by Zepto. This partnership marks a significant milestone in Brand Concepts Limited’s strategy to tap into new demographics and expand its footprint in the quick commerce sector, further solidifying its confidence in the space as a growing channel for success. It reflects the brand’s forward-thinking approach and commitment to innovation, leveraging rapid delivery capabilities to stay ahead of market trends. By embracing quick commerce, Brand Concepts is further solidifying its confidence in this channel as a growing avenue for sustained success and growth.
