MUMBAI – Brand Concepts Ltd., India’s leading licensee company for premium and lifestyle fashion brands, is proud to announce an exclusive strategic partnership with Off-White™, the globally celebrated luxury streetwear label founded by the late visionary designer Virgil Abloh. This collaboration marks a landmark moment for Brand Concepts Ltd. as it continues to redefine India’s luxury retail landscape.
With Off-White™ entering the Indian market for the first time, Brand Concepts Ltd. is poised to bring the brand’s revolutionary design language and high-impact aesthetic to discerning Indian consumers. This partnership reinforces Brand Concepts’ commitment to curating world-class fashion experiences that reflect global trends while aligning with the tastes of a rapidly evolving Indian audience.
Mr Abhinav Kumar, Cofounder & CEO of Brand Concepts Ltd commented, “Bringing Off-White™ to India is a testament to our unwavering commitment to offering the best of global luxury fashion to Indian consumers. Off-White™’s innovative spirit and unique design language resonate strongly with the evolving tastes of our market. We are confident that this partnership will not only introduce an iconic brand but also create a new benchmark for luxury streetwear in India.
As part of the launch strategy, Brand Concepts Ltd. will spearhead the rollout of immersive flagship Off-White™ standalone stores in key metros, capturing the brand’s iconic blend of street culture, contemporary art, and high fashion. These will be supported by select placements in luxury multi-brand outlets and a comprehensive digital-first approach, ensuring seamless access across physical and online retail channels.
Further reinforcing this excitement, Mr. Prateek Maheshwari, MD of Brand Concepts Ltd., added, “Off-White™ represents a cultural movement as much as a fashion label. We are honoured to bring its distinct vision and creative energy to India, and we look forward to making it more accessible to fashion-forward consumers across the country.”
The collaboration represents more than a retail expansion, it is a cultural moment. Brand Concepts Ltd. recognizes the growing appetite for elevated fashion among India’s next-gen luxury consumers and is proud to partner with Off-White™ to shape the future of fashion in the region. This partnership reaffirms Brand Concepts Ltd.’s position as the preferred gateway for global fashion brands entering India’s thriving premium and luxury market.
