New Delhi : CASE Construction Equipment, a brand of CNH, has been honoured with the Best Integrated Campaign Award at the twelfth edition of the World Marketing Conclave & Awards for its initiative, ‘CASE Ka Bharosa’.
Developed as a trust-led marketing programme, the campaign focuses on strengthening relationships with dealer-partners, suppliers, and other stakeholders who form the foundation of the brand’s ecosystem. Launched at the Bharat Construction Equipment Expo 2024, the campaign highlighted how stakeholders continue to choose CASE because the brand stands with them throughout the business and equipment lifecycle. ‘CASE Ka Bharosa’ reinforces reliability through impactful communication, service assurance, and sustained engagement across multiple touchpoints, elements that deepen stakeholder confidence and strengthen brand recall.
Speaking on the recognition, Mr. Puneet Vidyarthi, Head of Brand Marketing, CASE Construction Equipment – APAC & India, said, “CASE ka Bharosa reflects the trust and confidence our stakeholders place in CASE Construction. This recognition of the initiative, validates our ongoing efforts to combine strong product performance with dependable service and impactful engagement. We remain committed to nurturing this ecosystem built on trust and delivering meaningful value at every step.”
Designed as an emotional and trust-led campaign, it aimed to inspire confidence, build long-term relationships, and motivate the wider ecosystem that supports the brand. This approach continues to position CASE as a trusted partner in the construction equipment sector.
The Global Marketing Excellence Awards are presented by the World Marketing Congress, a platform that celebrates innovative work, integrated marketing strategies, and purposeful brand engagement. The accolade reflects CASE’s strategic marketing direction and its focus on creating measurable impact through trust-centric engagement.
CASE offers a comprehensive range of construction equipment in India and is a leader in the Vibratory Compactor segment. The company’s Pithampur, Madhya Pradesh facility produces Made-in-India equipment for domestic and global markets, exporting to over 100 countries.
