Mumbai — Cityflo, a key name in India’s growing urban mobility landscape, today announced the launch of Cityflo LUXE, a new premium rental service offering chauffeured, high-quality vehicles for both business and personal use. LUXE marks Cityflo’s first entry into the four-wheeler space, expanding its service footprint beyond buses into private rentals, launching with an exclusive fleet of Innova Crystas.
The move comes amid growing dissatisfaction with the reliability and quality of on-demand cab rentals in urban India. Most cab operators have struggled to scale while maintaining consistent service quality. Poorly maintained vehicles, erratic cancellations, untrained drivers, and fluctuating fares have left a visible gap in the market for a more premium, dependable offering.
“There have been legacy players who’ve delivered exceptional service in this space—but largely within specific niches,” said Jerin Venad, CEO, Cityflo. “With LUXE, we’re extending that standard of excellence to a wider, underserved market—guided by the same operational discipline that underscores our daily commute services. Today, we have over half a million customers who use Cityflo primarily for their office travel. LUXE is a natural extension—built for the same customer when they need a more personalized, flexible option, whether for business meetings, weekend trips, or special occasions.”
Bringing Structure to an Unstructured Market
LUXE launches with a fleet of premium vehicles, starting with Toyota Innova Crystas—chosen for their exceptional ride quality, spacious interiors, and performance under varied Indian road conditions. Each vehicle undergoes routine checks daily and is driven by professional chauffeurs trained in both safety and service etiquette. The model is designed to eliminate common pain points associated with rentals today—chief among them: unpredictability and last-minute cancellations.
All LUXE vehicles are also equipped with Cautio’s AI-powered safety technology—a cutting-edge system that combines real-time driver monitoring, accident prevention intelligence, and trip analytics to ensure the safety of passengers, drivers, and the vehicle itself. Cautio’s device suite uses advanced driver assistance systems (ADAS), fatigue detection, and real-time alerts to significantly reduce risks on the road, setting a new benchmark for safety in premium rentals.
The vehicles are available for a wide range of use cases including corporate travel, airport transfers, outstation trips, event logistics and more. Users can book directly via [luxe.cityflo.com] with clear fare structures and no surge pricing.
A Strategic Expansion In Response To Rising Market Demand
India’s urban rental mobility market is evolving rapidly. According to a report by IMARC, the Indian car rental market was valued at USD 2.74 billion in 2024 and is expected to grow at a CAGR of 14.5% through 2033, reaching nearly USD 9.3 billion. Despite this, in metro cities—where demand for high-quality rentals is rising – few brands are equipped to meet this need with consistent quality. The space remains fragmented, dominated by individual operators or unorganised fleets on larger platforms.
“Cityflo LUXE is our response to this market vacuum,” added Venad. “We believe the future of mobility and mass adoption in cities like Mumbai and Delhi lies in vertically integrated, professionally operated fleets. LUXE is our first step in that direction for four-wheelers, thereby allowing us to extend the Cityflo standard of service to new audiences and cater to new use cases.”
Cityflo LUXE is a significant milestone in the company’s journey. Since its inception in 2015, Cityflo has operated highly rated, home-to-office bus services for officegoers in key metros like Mumbai, Hyderabad and Delhi. LUXE builds on that foundation—taking Cityflo’s core strengths in cleanliness, punctuality, and service reliability into a new format.
The service is now live across Mumbai, with plans to scale across metros in the coming months.
