Cloudera, the only company bringing AI to data anywhere, today announced that its customers, Taipei Fubon Commercial Bank and Axis Bank, have been named winners in the IDC Future Enterprise Awards 2025. These wins reflect the region’s accelerating shift toward AI-powered operations and reinforce Cloudera’s role as a trusted partner, enabling organizations to harness governed, scalable, and hybrid data capabilities for real-world impact.
“Cloudera is proud to support Taipei Fubon Commercial Bank and Axis Bank in their AI and data transformation journeys” says Remus Lim, Senior Vice President, Asia Pacific & Japan, Cloudera. “Their achievements at this year’s IDC Future Enterprise Awards demonstrate how a strong, governed, and hybrid data foundation enables organizations to build enterprise AI that delivers measurable business outcomes. We congratulate the winners for setting new benchmarks in innovation across the region.”
Taipei Fubon Commercial Bank Wins “Best in Digital Innovation” for Full-Product Recommendation and Optimal Contact Time Model
Taipei Fubon Commercial Bank has transformed its customer engagement strategy by replacing rule-based marketing with a fully AI-powered personalization engine. Powered by two advanced machine learning models — the Full-Product Recommendation Model and the Optimal Contact Time Model — the bank delivers hyper-personalized, real-time offers embedded directly into digital and telemarketing workflows. This AI-driven approach has resulted in a 2.4× increase in conversion rates, a 1.3× uplift in engagement, and reduced operational waste across channels.
“Personalization is a key differentiator for the future of financial services, and AI is enabling us to engage customers with far greater precision and relevance,” says a spokesperson from Taipei Fubon Bank. “By combining product recommendation intelligence with optimal engagement timing, we have transformed the way we connect with our customers across channels. This award from IDC is a meaningful recognition of our team’s ability to apply machine learning creatively and responsibly to deliver better outcomes, higher engagement, and more seamless customer experiences.”
“Fubon Bank’s dual-model strategy reflects a shift toward intelligence-led marketing, where relevance and timing are optimized simultaneously. It’s a data-driven approach to engagement that measurably improves conversion and reduces friction,” says Daniel-Zoe Jimenez, Vice President, Digital Innovation, IDC Asia/Pacific. “The impact metrics—2.4× lift in conversion and reduced waste—point to a maturing AI capability that aligns business goals with intelligent automation. It’s an example of how data science can be translated into everyday marketing decisions.”
Axis Bank Wins “Special Award for Customer Experience” for AI-Driven Personalization at Scale
Axis Bank has transformed customer engagement for over 50 million customers by building an AI-powered personalization engine on Cloudera’s anywhere cloud platform on AWS. The system analyzes more than 2,000 attributes per customer daily and generates 17,000+ personalized nudge variants across nine channels, including WhatsApp, email, push notifications, and Relationship Manager-assisted engagement.
This initiative has delivered measurable impact:
45% of term deposits now originate from personalized nudges
70% of instant credit card loans booked via nudges
10% uplift in personal loan campaign effectiveness
1.5× increase in BillPay registrations through experimentation-driven optimization
“At Axis Bank, delivering meaningful and timely customer experiences is at the heart of our digital transformation,” says Balaji Narayanamurthy, President & Head of Business Intelligence Unit at Axis Bank. “Through our personalization engine built on Cloudera’s platform, we’ve moved beyond traditional segmentation to real-time, AI-powered engagement that reflects each customer’s needs and behaviors. This shift has helped us deepen relationships, increase product relevance, and elevate satisfaction across millions of interactions daily. Our customer-first strategy is not just about using data—it’s about turning insight into action to create seamless journeys that build long-term trust and value.”
“Axis Bank’s customer engagement transformation shows how scaled personalization, driven by AI and deep behavioral insight, can move the needle on both experience and conversion. The combination of a robust data foundation and intelligent decisioning models demonstrates maturity in applying AI across complex customer journeys,” says Dhiraj Badgujar, Senior Research Manager, IDC Asia/Pacific.
