Launch marks Cosco’s entry into the fast-growing personal care market
- Cosco will leverage udaan’s vast distribution network, B2B e-commerce expertise and existing sales channel to make Cosco’s personal care products available to retailers/kirana stores
- Eco-friendly personal care products will be available across 6 cities as merchandising kit (combo pack)
- udaan has on boarded several leading and home-grown brands in the last six months
Bengaluru : Cosco (India), a leading Indian sports and fitness products manufacturer today announced that its new range of ‘Personal Care Products’ will be available on udaan, India’s largest business-to-business (b2b) eCommerce platform. The announcement also marks Cosco’s diversification into the fast-growing personal care market offering premium products at affordable price to consumers.
The eco-friendly personal care products from Cosco will be available across six cities – Chennai, Coimbatore, Trichy, Thiruvananthapuram (Trivandrum), Vizag and Cochin as merchandising kit (combo pack) on the udaan platform. Cosco will leverage udaan’s vast distribution network, B2B e-commerce expertise and existing sales channel to make their products available to all major retailers and kirana stores. The platform currently enables supply chain & logistics operations, across 900+ cities and 12,000+ pin codes through udaanExpress. Over the last six months, udaan has onboarded several leading brands on the platform making it a preferred partner among the brands to launch as well as expand their market reach in a cost-effective manner.
Devinder Kumar Jain – Chairman & CEO of Cosco India Limited, said, “For our personal care products we at Cosco recognise the need to have higher reach and scale than our existing products distribution network. Over the years udaan has built a large digital network, scale and reach and most importantly the trust of retailers across the country. We are positive this will enable us to quickly scale and make our products available to more retail outlets.”
Vinay Shrivastava, Head – FMCG Business, udaan, said, “We are delighted to make available Cosco’s new range of personal care products on our platform. With vast distribution network, strong relationships with retailers and deep knowledge of ecommerce business, udaan has become a preferred partner among leading national and regional brands. We will ensure that Cosco also enjoy the benefits of technology and ecommerce scale, like other brands on our platform, to expand their business across Bharat.”
udaan has invested more than Rs 4000 crores in the past 12-18 months across different pillars of business – technology, supply chain, category, credit, people, compliance – to accelerate and strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics as well as improving the speed of the app.
