Mumbai – Devang Dalal, a seasoned entrepreneur in India’s home textile industry, officially launched his book, The Retailer’s Sleep Bible, at the 17th edition of HGH India, one of the country’s most respected trade platforms for home, lifestyle, and décor professionals. The book makes a compelling case for a long-overdue truth, that better bedding is more than just comfort or aesthetics, but plays a crucial role in the quality of sleep itself.
Apart from his writing, Devang is also Director at Bianca Home, a leading Indian home‑textile brand and the exclusive licensee for Nautica Home in India. Under his leadership, Bianca Home has expanded its offerings—inclusive of bed sheets, comforters, towels, curtains, and more—across over 2,000 outlets nationwide, backed by strong design-driven innovation and infrastructure.
Drawing on over a decade of experience across India’s diverse markets, Devang uses the book to reframe the role of retailers as not just sellers of sheets and mattresses, but as enablers of healthier, more restorative sleep. Through clear, practical insights, the book empowers retail professionals to gain a deeper understanding of the science of sleep and the impact of every product they stock, from materials and construction to climate suitability and consumer lifestyle.
“This book was born out of hundreds of conversations with retailers across the country — from single-store owners to large-format chains. They all had questions, and many didn’t feel equipped to guide customers confidently,” said Devang Dalal. “The Retailer’s Sleep Bible is designed to change that. It’s a practical, jargon-free playbook for retail teams to upgrade their selling conversations, create value for consumers, and unlock better margins.”
Structured around the seven core elements of bedding, the book demystifies product selection, customer behaviour, regional insights, and the physiology of sleep. For retailers and B2B buyers, it offers a roadmap to increased customer satisfaction, higher-value conversions, and stronger repeat business.
The book also features a foreword by Kishore Biyani, Founder, Future Group, who writes, “Category creation is a cornerstone of retail and consumer business, and Devang’s sincere and insightful effort is a step forward in this direction. This exploration is a valuable resource for textile professionals and consumers alike, shedding light on a rapidly growing category.”
The Retailer’s Sleep Bible is currently available at trade and distribution partners across India, such as Amazon, Flipkart and Pendownpress.com.
