Excellent Publicity today announced the launch of ExcellentPublicity.ai, India’s first unified AI AdTech suite designed to centralize and simplify the entire advertising lifecycle for brands across the world. The platform integrates strategy, content creation, media planning, budgeting, research, reporting, and real-time execution into a single interface, offering businesses a seamless way to manage advertising campaigns without navigating fragmented tools or vendor-dependent systems. Built for startups, MSMEs, corporates, government bodies, agencies, global organisations, and independent creators, the suite works across all markets the company currently serves, including India, the Middle East, Europe, North America, and Canada.
ExcellentPublicity.ai is designed as a complete advertising ecosystem where users can create brand kits, campaign calendars, social media content, industry-backed marketing concepts, competitor reports, and budget projections while also planning campaigns across offline and digital media. What makes the platform unique is its ability to merge strategic and creative intelligence with execution, something most AI tools in the market do not offer. Trained on 14 years of real campaign data across 3,00,000+ campaigns, the platform uses smart cost intelligence to compare media prices, flag overspending, anticipate ROI, and provide sharper, more practical insights rooted in real-world performance rather than generic AI outputs.
Co-founder Vaishal Dalal said, Our aim is simple, build a system where a New York-based brand can run a campaign in Mumbai through our portal. No geographical barrier. No dependency. Just seamless advertising at a global scale. Advertising shouldn’t be a privilege. Every business needs it, but it shouldn’t require an MBA, a massive team, or a giant budget. With ExcellentPublicity.ai, it no longer does.
ExcellentPublicity.ai operates on a credit-based pricing model with $10, $20, $50 and $100 credit packs, allowing users to scale their usage easily. New users also receive complimentary credits upon sign-up, ensuring immediate access without upfront costs. This structure supports freelancers, small businesses, and large organisations alike as they test, plan, and launch campaigns based on their evolving advertising needs.
The platform has also been built with strong relevance for emerging India. While metros like Mumbai, Delhi, and Bengaluru remain part of its target markets, Excellent Publicity is now aggressively expanding into Tier 2, 3, and 4 cities, where the next wave of digital-first entrepreneurs and consumer brands is emerging. The company expects a significant majority of new customers between 2026 and 2028 to come from these regions, where demand for affordable, intelligent advertising solutions is accelerating rapidly. With an intuitive, no-jargon interface, the platform empowers both first-time advertisers and large enterprises to operate with the same strategic advantage, enabling them to plan and execute campaigns without large teams or agency retainers.
The company currently records ₹102 Cr+ in FY24–25 revenue and is now targeting ₹200 Cr within the next 24 months, with expectations of 20–30% growth driven by its AI-led SaaS expansion. Excellent Publicity aims to onboard 1 million users by 2028, supported by a growing international media database across MENA, the USA, and Canada. Despite being bootstrapped and profitable, the company remains open to strategic investments that will accelerate global expansion and strengthen its AdTech infrastructure.
Excellent Publicity’s journey began more than a decade ago with a simple idea born from observing ad consumption inside auto-rickshaws. What started with ₹75,000 has evolved into a company that has delivered more than 3,00,000 campaigns for over 5,000 brands. Today, that experience combined with 14 years of performance data, industry insights, and on-ground media intelligence has been transformed into a global AI platform built to handle everything from ideation to execution. With ExcellentPublicity.ai, the company envisions creating the world’s advertising infrastructure one platform where any person, in any country, can think, create, compare, predict, reserve, and optimize campaigns without a single phone call, ensuring advertising becomes simpler, smarter, faster, and accessible to all.
