Bengaluru : Last November, Mahindra didn’t just launch two pure Electric Origin SUVs. We unleashed two Indian icons – XEV 9e and BE 6 and announced our ambition to shake up India’s EV conversation.
One year later, we haven’t just shaken conversations. We’ve rewritten them.
The launch generated 4+ billion views making the XEV 9e and BE 6 the most talked-about Indian automobiles of the year and pulled in everyone from luxury auto aficionados and business leaders to top government officials, all proudly choosing a Made-in-India Electric Origin SUV that looks global and feels world-class.
Mahindra’s Electric Origin SUVs have done something no EVs in India has ever achieved: Made electric the object of desire and a lifestyle statement. The conversation has now moved to – “I can’t go back to anything else”.
A Year of Mahindra’s Electric Origin: The Highlights
1. Our Electric Origin SUVs are now the primary vehicle for their owners
Mahindra Electric Origin SUVs aren’t just getting used for occasional drives; they’ve become the primary vehicles for their owners. With over 65% (nearly 2 out of 3 vehicles) of our Electric Origin SUVs being driven every single working day, it’s clear they’re powering everyday journeys.
2. Unlimit Confidence
Over a thousand Mahindra Electric Origin SUVs have already crossed 20,000 km within just a few months, with some surpassing the 50,000 km milestone in seven months. 70% of our vehicles are driven over 1,000 km every month and 10% of them go beyond 3,000 km every month. Additionally, ~60% of Mahindra Electric Origin SUVs are getting more than 500+ km City Range*.
From the freezing heights of Leh to the furnace of Thar desert, across 4°C to 53°C, these Electric Origin SUVs have quietly proved what “Indian engineering for Indian roads” truly means. And they’re not just city cars anymore — 30% of owners have already done 400 km in a single day trip, while many have taken them across states, with some covering 10 states in one journey.
3. 30,000 sold, 7 months, and a new sales record.
Over 30,000 Mahindra Electric Origin SUVs have been sold within seven months, translating to roughly one SUV every 10 minutes.
4. A breakthrough customer base – 80% are new to Mahindra.
XEV 9e and BE 6 have brought Mahindra a completely new audience. Eight out of ten buyers had never owned or considered a Mahindra vehicle before. These Electric Origin SUVs have opened the brand to luxury intenders, young urban professionals, tech-first families and design-obsessed explorers.
5. BE 6 becomes a cult phenomenon.
BE 6 is barely a year old but already a culture-shaping icon. Owners have turned it into their canvas – with custom paints, mods, and social buzz that refuses to die down.
And the collabs? We didn’t just play the game. We entered the game.
• BGMI x BE 6 – The first time an Indian auto brand was featured in India’s biggest gaming phenomenon.
• Batman x BE 6 – A global first. The limited-edition 999 units sold out in about 2 minutes.
*City Range: vehicle running at speeds of less than 100 kmph
Social Media Addresses for Mahindra Electric Origin SUVs:
● Brand website: https://www.mahindraelectricsuv.com/
● Instagram: @mahindraelectricsuvs
● Twitter (X): @mahindraeSUVs
● YouTube: @mahindraelectricsuvs
● Facebook: @mahindraelectricoriginsuvs
● Hashtags: #ScreamElectric #BE6 #XEV9E #MahindraElectricOriginSUVs
