Bengaluru : Mahindra Holidays & Resorts India Limited (MHRIL) today unveiled its vision to become India’s #1 leisure hospitality player. The key elements of this transformation are as below:
1. Scaling the Core with Enhanced Member Experience:
• Accelerated inventory addition to reach 10,000 keys by FY30
• Launch of Keystone – a Privileged Access Program, designed with premium benefits like concierge services coupled with flexible and simple membership plans
• Premiumization of resort portfolio
• Refreshed identity to reflect the transformation: Rebranding of Club Mahindra as Club M
2. Launch of “Mahindra Signature Resorts” for the luxury leisure market
• The company is introducing Mahindra Signature Resorts, a luxury hospitality brand for the leisure market. These resorts will be designed for families who enjoy immersive experiences delivered with a sense of sophistication. The company targets scaling this brand to 2,000 keys by FY30.
Manoj Bhat, MD & CEO, Mahindra Holidays said, “For almost three decades, Mahindra Holidays has shaped how Indian families holiday, which gives us a competitive edge. The demand for experiential holidays is rising swiftly due to increasing affluence. We recognize that family extends beyond the traditional sense to encompass meaningful connections and shared experiences. Hence, we are embarking on our two-brand strategy, to gain a leadership position in the leisure market”.
