As the global MarTech industry surpasses $500 billion, marketing and business leaders face a critical need to adapt. The fusion of marketing and technology is no longer optional; it is the foundation of modern brand success.
Recognising the growing demand for professionals who can bridge creativity, data, and technology, MICA has launched the Executive Programme in MarTech and AI. The goal is to empower marketers, CMOs, and business strategists with the knowledge to lead data-driven, AI-powered marketing transformations.
“The future of marketing isn’t just digital, it’s intelligent,” says a spokesperson from MICA. “This programme helps leaders use AI not just as a buzzword but as a strategic advantage.”
What Makes This Programme a Game Changer for Marketing Leaders
Learn to Harness AI Across the Marketing Funnel: Understand how to apply Generative and Agentic AI at every stage, from strategy and planning to campaign optimisation, to drive measurable business outcomes.
Build a Cohesive MarTech Ecosystem: Develop the ability to design and manage AI-powered MarTech stacks that integrate data, automation, and analytics to boost efficiency and customer engagement.
Master Practical AI Applications in Marketing: Learn to use AI for ad automation, analytics, and content generation to enhance decision-making and scale personalised marketing.
Make Confident Tech Investment Decisions: Gain clarity on evaluating and selecting the right tools that align with your business goals and deliver strong ROI.
Lead the AI-Driven Transformation: Develop the leadership mindset to manage change, guide teams through AI adoption, and ensure ethical, scalable integration.
As companies rush to integrate AI into their marketing ecosystems, professionals who understand both technology and strategy are in short supply. From designing personalised customer journeys to leveraging predictive analytics and automation, MarTech proficiency is quickly becoming one of the most valuable skills in marketing leadership.
“AI in marketing is no longer optional,” says the programme lead. “This programme ensures that leaders can confidently combine creativity, analytics, and technology to stay relevant and drive results.”
MICA’s programme bridges this talent gap by combining academic expertise with industry relevance, empowering learners to make informed, data-driven marketing decisions.
Unlike short-term AI bootcamps or marketing tutorials, MICA’s Executive Programme in MarTech and AI focuses on strategic application. Participants learn to design AI-powered marketing stacks, align technology with business goals, and lead teams through digital transformation.
The curriculum covers Generative and Agentic AI, data integration, automation, content optimisation, and ethical AI usage. It prepares marketers not only to understand AI but also to deploy it effectively.
As part of the programme, participants will get to explore a wide array of industry-standard tools to further expand their knowledge. Some of these include:
Live demos on ChatGPT, Mailchimp, Canva AI and Zapier.
Conceptual coverages of Meta Ads Manager, Google Analytics 4 and Google Ads Creative Studio.Programme Details
Duration: 26 Weeks
Mode: 100% Online
Fee: INR 1,26,500 + GST
Start Date: December 28, 2025
For marketers ready to stay ahead in a fast-changing landscape, MICA’s Executive Programme in MarTech and AI offers the clarity, capability, and credibility needed to lead with confidence.
In the age of intelligent marketing, the leaders who understand AI will define the future of brands.
