Mumbai : Grand Kausa City in Mumbra has witnessed a staggering response, selling over 1,050 apartments within just 18 days since its launch on January 29, 2025. The project, marketed by The Guardians Real Estate Advisory and developed by Yes Central, has recorded a remarkable sales turnover of ₹430 crore, reaffirming Mumbra’s potential as a high-growth real estate destination. The overwhelming demand has been driven by post-budget economic optimism, attractive home loan policies, and rapid infrastructure developments, making real estate a preferred investment choice.
A new benchmark has been set in real estate sales by The Guardians Real Estate Advisory. Grand Kausa City, spans 6,48,323 sq. ft. and has captivated homebuyers with its strategic location, competitive pricing, and exclusive 1% payment plan. The project’s pre-launch efforts saw over 1,500 applications, reflecting strong buyer confidence and the increasing appeal of well-planned developments in emerging micro-markets.
A key factor in this success has been The Guardians’ aggressive 360-degree marketing campaign, designed to maximise visibility and engagement. To enhance its market positioning, the project was packaged as Grand Kausa City, and a 25,000-square-foot Dubai-themed experience centre was built to offer potential buyers an immersive preview. Through a wide media mix, including advertisements at 15+ railway stations, 40+ billboards, 80+ bus shelters, branding in 20+ restaurants, over 1,000 branded auto-rickshaws, and distribution of more than 10 lakh leaflets, high visibility was ensured. The project was further enhanced by the appointment of Indian cricket legend Irfan Pathan as its brand ambassador, lending credibility and aspirational value.
Beyond traditional marketing, The Guardians leveraged community engagement and digital influence to drive excitement around the project. Mushaira (Urdu poetry recitals) attracted over 20,000 attendees, while sponsorships of local cricket tournaments and a specially composed project rap song further strengthened the project’s cultural connection. On the digital front, collaborations with 30+ influencers generated over 4.3 million views, while the campaign recorded a 1.4 lakh Instagram reach in just 15 days and 10,000+ digital leads from India and the UAE.
Located on 24 acres, Grand Kausa City features iconic 33-storey residential towers with luxury 1 and 2-bedroom balcony homes that offer stunning hill and river views. With over 50 lifestyle amenities, the project features a beautifully landscaped podium garden, a 3-level clubhouse with premium facilities, a school, four peaceful prayer halls, a sprawling 4-acre cricket pitch, and a modern shopping centre. A strategic location close to Mumbra Station and an exclusive TMC bus depot make this project even more appealing.
Commenting on this record-breaking achievement, Mr. Ram Naik, Co-founder & CEO, The Guardians Real Estate Advisory, said, “The phenomenal response to Grand Kausa City showcases our expertise in real estate sales and marketing. Our strategic approach, backed by beneficial economic reforms, has not only unlocked immense value for homebuyers but has also set new industry benchmarks.”
Mr. Jayesh Rathod, Co-founder & Director, The Guardians Real Estate Advisory, added, “Our marketing innovations and data-driven approach have played a crucial role in this success. Grand Kausa City has emerged as a landmark development, proving the potential of emerging micro-markets and the evolving preferences of homebuyers.”
Having completed 50+ projects, delivered 2.5 million sq.ft., and constructed 7 million sq.ft., Yes Central continues to shape the real estate landscape, offering innovative and customer-centric developments. As a result of favourable economic reforms and innovative marketing strategies, Grand Kausa City has attracted an outstanding response from homebuyers. The Guardians Real Estate Advisory has once again succeeded in confirming its position as a market leader in India’s real estate market.
