Chennai : Naturals Salons, one of the largest entrepreneurship-led salon brands in the world, today announced actor Sreeleela as its new brand ambassador as the company moves closer to a landmark vision of enabling 1,000 entrepreneurs and generating employment opportunities for over 15,000 stylists by the end of 2026 calendar year. Built on a single-brand, franchise-driven model, Naturals is a pioneering brand in the Indian salon industry, transforming a largely unorganised segment into a more organised and professionally run business landscape.
The appointment of Sreeleela comes at a time when Naturals is approaching a four-figure milestone in its network, underscoring the brand’s evolution from a strong regional player into a nationally popular salon brand that combines organised beauty services with business ownership and employment creation. Over the years, Naturals has differentiated itself by focusing not just on outlet expansion, but on building a sustainable ecosystem of independently owned salons supported by centralised training, technology, and quality systems.
Founded by K Veena, Naturals has grown steadily by leveraging India’s vast and diverse consumer base, where the demand for organised personal care services continues to expand across metros and rural markets alike. The brand’s franchise-led approach has enabled local entrepreneurship while contributing to the formalisation of the beauty and wellness workforce, with structured skilling and long-term career pathways for stylists forming a key pillar of its growth strategy.
The association with Sreeleela reflects Naturals’ intent to strengthen its relevance among Gen Z and millennial consumers, who are increasingly shaping consumption patterns in the beauty services category. Known for her youthful energy and rising national presence, Sreeleela aligns with the brand’s aspiration to stay contemporary while scaling responsibly across India’s large and under-penetrated salon market.
Alongside the announcement of Sreeleela as Brand Ambassador, Naturals also unveiled the Customer First Card, its flagship loyalty initiative designed to make professional beauty services more accessible and rewarding. Reflecting the brand’s long-standing philosophy of putting customers first, the programme allows members to enjoy salon services worth ₹30,000 over one year by paying ₹20,000, with flexible EMI options, across 900+ Naturals salons nationwide and for the entire family. The initiative reinforces Naturals’ commitment to long-term customer relationships by delivering tangible value while encouraging regular self-care.
Commenting on the association, K Veena, Founder of Naturals Salons, said, “Our earlier brand faces – Genelia D’Souza, Kareena Kapoor and Dipika Pallikal – have each represented important phases of our purpose-driven journey. As we look ahead, we wanted someone young, energetic and aspirational who resonates strongly with Gen Zs and millennials. Sreeleela perfectly fits this vision. Her growing popularity in the PAN India movies and her foray into Hindi films will help us connect with a wider audience across India as we scale aggressively.”
Veena added that Naturals’ long-term opportunity lies in India’s geography and demographics, which continue to offer significant headroom for organised salon services. “Our focus is on building depth and scale within India. The vision of creating 1,000 entrepreneurs and thousands of skilled jobs is rooted in the belief that the country itself offers immense growth potential for structured, high-quality service brands,” she said.
Expressing her excitement about the association, Sreeleela, Brand Ambassador of Naturals Salon said, “Naturals represents a brand with a purpose beyond beauty. It stands for opportunity, aspiration and livelihoods. Being part of a brand that is enabling opportunities for hundreds of entrepreneurs, creating employment for thousands of stylists, and serving millions of customers is truly meaningful.”
As Naturals prepares to cross the milestone of 1,000 entrepreneurs, the brand continues to invest in training academies, digital platforms, and operational excellence to support its expanding network. With its focus firmly on scale, sustainability, and accessibility, Naturals is strengthening its position as a significant player in the organised beauty and wellness services sector, aligned with India’s growing consumption and employment landscape.
