New Delhi :Gunjan Kumar, Chief Product Officer at OLX India, discusses the platform’s latest innovations designed to enhance dealer engagement and streamline their experience. With new features like video integration, the “Pinned to Top” option, and a redesigned package buying process, OLX India is addressing key challenges faced by dealers, such as ad visibility and inventory showcase. He explains how these updates are making it easier for dealers to increase their leads, improve customer interactions, and ensure a more seamless, efficient experience on the platform.
1)What are the key challenges this aims to solve for dealers, and how does it streamline their experience on the platform?
The primary challenges this update aims to address is ad visibility, engagement, and ease of inventory showcase. For dealers, ensuring their ads stand out in a competitive environment is crucial. By introducing features like video integration and “Pinned to Top,” we’re addressing their need for enhanced visibility and engagement. Additionally, the Dealer Showroom feature provides a personalized and dedicated space for dealers to showcase their brands and listings. These tools make it easier for dealers to present their inventory in a visually appealing way, streamlining the customer interaction process and boosting engagement.
2)How has the introduction of video integration for ads enhanced dealer engagement and visibility?
Video integration allows dealers to provide a more immersive experience, enabling potential buyers to visualize products better. This increased engagement comes from the interactive nature of video, which captures attention far more effectively than static images. Dealers using video integration have seen significant improvements in lead generation and customer inquiries, as videos bring ads to life and help build trust through detailed visual content.
3)Can you share insights on how the “Pinned to Top” feature has impacted ad performance and dealer satisfaction?
The “Pinned to Top” feature has been instrumental in increasing ad visibility. By giving dealers the ability to pin their ads at the top of search results for 24 hours, we’re addressing a key demand: staying at the forefront of local searches. This premium positioning results in higher engagement rates and more leads, improving overall ad performance. Dealers have expressed high satisfaction with this feature, as it provides an affordable, time-limited boost to their listings, ensuring maximum exposure when needed most.
4)What improvements can dealers expect from the upcoming redesigned package buying process, and how does it address their current challenges?
The upcoming redesigned package buying process, featuring a return to package purchase journey post drop-off functionality, simplifies the dealer’s journey by saving progress during interruptions. Dealers often face challenges navigating complex purchase flows, and interruptions can cause frustration. With this feature, dealers can resume their package purchases from where they left off, ensuring a smooth, uninterrupted experience. This streamlining addresses dealer pain points by minimizing the time and effort required to complete package purchases.
5)Given that this feature is currently available through offline channels, are there plans to make it accessible online for easier dealer adoption?
While video integration is currently available through offline channels, we recognize the importance of accessibility. There are plans to make this feature available online, allowing dealers to access it directly through the platform without the need to contact their Customer Account Manager (CAM) or Dealer Success Manager (DSM). This shift to online accessibility will streamline the process, making it easier for dealers to adopt and utilize these features independently, thereby increasing adoption and further driving engagement.
