New Delhi: Personal hygiene and wellness brand Pee Safe has collaborated with the Indian Navy and Navy Welfare and Wellness Association (NWWA) to offer products for women hygiene to the serving women personnel. This collaboration is part of the Memorandum of Understanding that was signed by the Indian Navy and NWWA with Pee Safe as part of the former’s wellness initiative for ‘Women in White.’ On the occasion of the 38th NWWA Diwas, Pee Safe kits were presented to all women officers and Agniveers posted in Delhi and the same is planned to be distributed in all commands. The kit consists of a Menstrual Cup, a Sterilizing Container, a Menstrual Cup Steam Sterilizer and a Menstrual Cup Wash.
To commemorate NWWA Diwas, Mrs. Kala Hari Kumar, President NWWA, said, “In line with the Indian Navy’s vision of “All Roles, All Ranks” for women, NWWA has realised the need to ensure that serving women personnel feel welcome and inclusive in all aspects. Menstrual hygiene is one such aspect which is crucial for the health and wellness of women, especially in the armed forces while serving on-board warships, submarines, and aircrafts. This initiative will provide our “women in white” with the much-needed care and attention, acknowledging their dedication that extends beyond physical comfort, even during times that would traditionally necessitate rest. This first-of-its-kind partnership aims to guarantee accessibility and affordability, ensuring this small step impacts countless lives and fosters a more inclusive environment.”
Commenting on the initiative, Vikas Bagaria, Founder, Pee Safe, said, “Pee Safe considers it a great honour to provide essential feminine hygiene products to the Indian Naval Fraternity. Their dedication and hard work in their incredibly important roles are truly inspiring to us. Our commitment to supporting their well-being remains unwavering, as we strive to ensure that they receive the comfort and care they deserve while focusing on their vital work throughout their menstrual cycle.”
The signing of the Memorandum of Understanding with Pee Safe, signed by Mrs Kala Hari Kumar, President NWWA, Vice Admiral Gurcharan Singh, Controller of Personnel Services and Mr Vikas Bagaria, Founder, Pee Safe marks a pioneering step in NWWA’s approach to menstrual hygiene. The aim of the initiative is to strengthen the fabric of service, and to ensure that every woman can reach her full potential.
Co-founded by Srijana Bagaria, with the help of her husband and the Founder, Vikas Bagaria, Pee Safe has been focussed on providing women with solutions to their everyday problems. Products are available in upwards of 20,000 retail counters across 100+ cities in India. Pee Safe also exports to 22 countries along with a presence in all major e-commerce marketplaces, apart from their own website.
