Mumbai : Salt Oral Care, India’s leading luxury oral care brand, commences a strategic partnership with quick-commerce platform Zepto, marking a significant step in making premium oral care more accessible to urban consumers. This collaboration brings Salt’s meticulously crafted products to customers’ doorsteps with Zepto’s signature rapid delivery service.
The partnership launches with a carefully curated selection of Salt’s most sought-after products, including their flagship Dawn Day Toothpaste and Dusk Night Toothpaste, along with the innovative Balance Alkaline Probiotic Mouthwash. The product range extends to include the refreshing Souk Fennel Mint and Amalfi Spear Mint Mouthspritz, accompanied by the practical Squeezer Key, ensuring a comprehensive oral care experience delivered within minutes.
Karan Raj Kohli, Co-founder of Salt Oral Care, stated, “This collaboration with Zepto perfectly aligns with our mission to make premium oral care more accessible. By leveraging Zepto’s lightning-fast delivery network, we’re making it easier than ever for consumers to incorporate Salt’s clean, effective, and sustainable products into their daily oral care routines.”
Initially, the service will be available in five key metropolitan areas – Mumbai, Delhi NCR, Bangalore, Chennai, and Pune – with plans for expansion to additional cities in the near future. This targeted approach ensures optimal service delivery while catering to Salt’s core consumer base.
Aakash Gulla, Associate Director Strategy at Zepto, said, “As a longtime user of Salt’s products, I am confident that Zepto’s consumers will appreciate the luxurious experience Salt brings to oral care. We’re excited about the prospect of a lasting partnership with Salt, bringing premium, high-quality oral care solutions to a wider audience.”
The partnership demonstrates Salt’s commitment to enhancing customer convenience while maintaining its premium positioning in the oral care market. To celebrate this collaboration, Salt will be offering special introductory discounts, making it even more compelling for consumers to make the switch to dentist-formulated, clean oral care products.
Viraj Kapur, Co-founder of Salt Oral Care, added, “This partnership with Zepto represents more than just convenience – it’s about making sustainable, effective oral care readily available to those who value both quality and time. We’re excited to see how this collaboration will transform the way people access premium oral care products.” (Optional quote from co-founder)
As both brands look to the future, there are plans to expand the product range available on Zepto, ensuring that more consumers can experience the complete Salt ecosystem with the convenience of quick commerce delivery.
